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Frank @ Mar 14th 2008 4:25PM
"and the loyal truck buyers barely consider Dodge a competitor, much less Toyota."
Yea, that's right, us loyal truck buyers don't consider Dodge a competitor, all 350,000 to 400,000 a year of us. Do you have any other examples of your lack of knowledge of the truck market?
sw @ Mar 15th 2008 12:12AM
@Frank
Yeah, most people plunking down the minimum 30k entry fee for a full size pickup are going to do their research. Buyers aren't stupid and it's been shown in the past when Taurus, once the best selling car, started slipping behind it's competition. I'm sure that if Kia of all manufacturers made an extremely competent truck for a fair price, they'd sell them. It may take a few years, but they would start selling. A more recent example would be the slew of Hyundai's that are selling like hotcakes compared to previous generations of Hyundai's.
Basically, if you build it well, price it fairly, they will come.