• Mar 14th 2008 at 6:33PM
  • 11
Unbeknownst to many, Steve Saleen's empire incorporates a number of brands beyond the one that pumps out modified Mustangs, including Saleen Autosport, Saleen Productions, Saleen Speedlab, Saleen Performance and Saleen, Inc. The legend has just announced he'll be adding one more brand to his portfolio focused solely on "high-end of the diverse American Muscle Car and Global Supercar markets." Called SMS Limited, this brand will allow Saleen to develop and distribute high-end supercars developed in-house, i.e. having nothing to do with Ford. We've also confirmed that the Saleen S5S Raptor concept debuting at the New York Auto Show next week has nothing to do with SMS Limited and remains a joint development between Saleen, Inc. and ASC.
In the press release after the jump, Saleen also reveals that his company will have turn-key tuned versions and performance parts available for the entire trio of modern American muscle cars coming onto the market in a couple years, including the Ford Mustang, Dodge Challenger and Chevy Camaro. Finally, he also makes mention of Saleen's return to American Le Mans Series racing, which we'll learn more about in the near future.

New Saleen supercars; Saleen versions of the next Mustang, Challenger and Camaro; and a return to ALMS racing? Sounds like a solid business plan to us.

[Source: Saleen]


March 13, 2008 - Orange County, California. Steve Saleen announced today the formation of "SMS Limited", Lifestyle Performance Automobiles, the pinnacle brand in his portfolio of companies. As a professional race driver and innovative businessman, Steve is well known as the founder of numerous Steve Saleen Brands including Saleen Autosport in 1983, Saleen Productions in 1993, Saleen Speedlab in 1997, Saleen Performance in 1999, Saleen, Inc. in 2001 and now SMS Limited in 2008. In the years of building the many brands, Mr. Saleen oversaw and participated in every aspect of the business, product development, sales and marketing. His latest endeavor will focus on the expansion into the high-end of the diverse American Muscle Car and Global Supercar markets.

"I am drawing upon 25 years of rich experience in the automotive industry to address the rapidly expanding global market of automotive lifestyle vehicles, technical performance parts, accessories and apparel" explains Steve Saleen, Chairman and CEO of SMS Limited. "SMS will enable us to do what could not be done at Saleen, Inc. due to their heritage with the Ford dealer network and Ford vehicles. We are using this freedom, along with our new technology developed at SMS to create world-class specialty vehicles."

"We are currently developing our Signature Series of ultra high performance vehicles and technical performance parts which will address the new American Muscle Car offerings", discloses Mr. Saleen, "our charter focuses on delivering the best solutions at the best performance value to the varied world of the automotive enthusiast, be they Dodge, Chevrolet or Ford faithful."

"Supercar fans will be delighted to learn about the all-new vehicles and new technology we are currently developing", reveals Mr. Saleen "these cars will deliver superior performance and innovation for both the track day enthusiast and the passionate on-road driver". Billy Tally, Chief Technical Officer, adds, "These vehicles have been engineered to meet the demands of the world's most challenging race tracks". Mr. Saleen continues, "Sportscar racing enthusiasts will be excited about the upcoming announcement of our return to racing in the American LeMans Series. You will hear more about that very soon."

"Developing and manufacturing cars is one thing, but selling them is quite another" continues Mr. Saleen, "We will be bringing our new and unique automotive lifestyle retail experience to a number of global markets. Watch out for more interesting news on our distribution and retail plans in a few weeks". Mr. Saleen concludes "The time is right; we have the talent, the new technology, the funding and the drive to achieve our goals. We will be the brand of choice for the community and culture of the automotive enthusiast".


SMS Limited Lifestyle Performance Automobiles™

SMS Limited
We are a niche volume manufacturer of lifestyle ultra high performance vehicles, technical performance parts, lifestyle accessories and apparel. We design, engineer, test, certify, manufacture and assemble all our vehicles and products with passion, precision and technology. We race, we win, and we succeed.

SMS Limited Corporate Directors
  • Steve Saleen, Chairman, CEO – As a professional race driver and innovative businessman, Steve is well known as the founder of numerous Steve Saleen Brands including Saleen Autosport in 1983, Saleen Productions in 1993, Saleen Speedlab in 1997, Saleen Performance in 1999, Saleen, Inc. in 2001 and now SMS Limited in 2008. In the years of building the many brands, Mr. Saleen oversaw and participated in every aspect of the business, product development, sales and marketing. SMS Limited is launched as the pinnacle brand in the Steve Saleen portfolio.
  • Billy Tally, Chief Technology Officer – Billy Tally has been heavily involved in motorcycle and automotive racing as well as in automotive production for over 25 years. His extensive hands on approach to powertrain design and development, engine development, vehicle dynamics and emerging technologies have led the programs to countless pole positions, wins, championships and to commercial success. Billy has worked closely with Mr. Saleen for over 10 years and was responsible for the engineering of the Saleen S7 as well as the numerous programs that have followed.
  • Phil Frank, Chief Creative Officer – Phil Frank, an innovative and creative designer has been involved in the automotive, product and environment design world for over fifteen years. His talents and capabilities are broad and deep, spanning the field of innovation, conceptualization, design, CAD development, tooling, engineering, management and marketing. Phil was responsible for the design and development of all the Saleen vehicles since 1994, including the S7. He was also instrumental in the design and storytelling in the Saleen Store as well.

SMS Limited Core Competencies

SMS Limited Services
SMS Limited consulting services deliver world class expertise in the world
of design, engineering, testing, certification, manufacturing and assembly for
our client's vehicles and products. Our team consists of icons and innovators
from the world of specialty vehicle performance, design and manufacturing.

Past Vehicle Programs
In his automotive career, Steve Saleen has created, produced and marketed
numerous groundbreaking specialty vehicles and programs such as the Saleen S7, four generations of Saleen S281 Mustangs, Saleen S121 Focus, Saleen S331 Sport Truck, Saleen/Parnelli Jones Limited Edition, and has overseen the engineering, development and manufacturing of the Ford GT. Further capabilities include show car and movie car development for such block buster films as "Transformers".

Design, Engineering, Testing and Certification
Our design and engineering development teams collaborate to ensure that
every component, feature and function is designed to exude quality and to exceed the highest industry standards. From the first sketch to the first production part to the final certification we work as a team to develop innovative solutions in a timely and cost effective manner for ourselves and for our clients.

Manufacturing, Assembly and Production
Our manufacturing and assembly teams collaborate regularly with our
engineering development team to ensure that the appropriate processes, tooling,
sourcing and timing are considered early in every program. This sharing of ideas
throughout the business also ensures that every aspect of a program is
considered and understood by the entire enterprise to keep the team working towards the common goal.

World Headquarters
Our 150,000 square foot R&D facility is designed for collaboration, efficiency and security. The state-of-the-art-design, development, prototype, machining, testing and composites groups support our clients, our manufacturing, our production and our race team. The parts we race with are the parts we produce our cars with. We are the brand of choice for the community and culture of the automotive enthusiast.

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    • 1 Second Ago
      • 7 Years Ago
      What is with you guys?! (the idiots at the top of the comments)

      Did you not know that Steve Saleen officially resigned from his post at Saleen, Inc. and toally removed himself from it?

      Seriously, this news of SMS is f'ing awesome! (1) We get to see what he's really copable of because he's no longer held down by Ford or any other partners, (2) Saleen will be back at ALMS, which shood make the events even more exciting, and finaly (3) Saleen can make a car that will have some class, for its occupants, not just on the race track.

      I love it all.
      • 7 Years Ago
      This is some kind of April Fools joke as S Saleen is importing Chinese cars now, and out of the performance scene. I don't think the Chinese make the Camaro or the Challenger.
        • 7 Years Ago
        Kerrymeaway - Not yet;

        CamaCherro, CherryChallenger
      • 7 Years Ago
      Where is he getting the money from. That Chinese car company, Chamco, just fired him for trying to "bankrupt the company." They even posted it on the front of their website at chamcoauto.com
        • 7 Years Ago
        Wow ! That Chamco termination is history for him. I would see a long legal battle for Steve and his buddy Billy Tally coming up. Sad for the man who was such a good wheeler dealer although he built some pretty cool cars over the last 25 years.
      • 7 Years Ago
      i am confused, but really like the saleen style, hope the SMS wont let people down.
      • 7 Years Ago
      I don't know... The logo and brand name sound awful.

      Who wants a six figure car heavily associated with a Ford tuner company? Not many.
      • 7 Years Ago
      The world does not need another supercar. We need more people to develop environment friendly vehicles. Improve the technology, design, specifications etc that are associated with it.
        • 7 Years Ago
        Hopefully you're not that ignorant that you don't know about all the eco-friendly technologies being developed right now. Why are you reading autoblog anyway if you like slow, quiet, efficient cars?
      • 7 Years Ago
      Solid business plan? sounds like a bunch of bull to me.

      • 4 Years Ago
      SMS Limited should be out of business. Do not buy their cars or you too will be ripped off!!