• Mar 13, 2008
Click above to view Toyota's sexy Sienna commercial

When most people drop $35,000 on a minivan, they don't suffer from the dillusion that the family hauler is sexy or cool. We're sure Toyota knows the Sienna is purchased mainly for its ability to transport human cargo in comfort and safety, but the Japanese automaker isn't above selling its minivan with humor. Unfortunately, Toyota's spoof of a Calvin Klein commercial isn't all that funny, but rather kind of strange. The only feature that's extolled in the automaker's 30-second pitch is the fact that the Sienna has a five star safety rating.

The catch line that's whispered as a voiceover says, "Somewhere between luxury and soccer practice lies Sienna." What does that mean? That the Sienna isn't exactly luxurious but it's designed for better things hauling the kiddies to practice so they can learn to bend it like Beckham? Maybe we're just cynics and like our minivans completely sex-free, so hit the jump to watch the video and tell us what you think.

[Source: Kicking Tires]





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  • 28 Comments
      • 6 Years Ago
      If your minivan is sex-free, then you are overlooking one of the great perks of owning a minivan.
        • 6 Years Ago
        nice thing about the dodge.
        stow that air mattress and pump in the stow n go.
        take it out, drop all the seats and lay out that mattress on a flat-floor.
        • 6 Years Ago
        So true...it is a versatile type of vehicle, what with the seat arrangements and all. There are some things the kids are better off not knowing.
      • 6 Years Ago
      " "Somewhere between luxury and soccer practice lies Sienna." What does that mean?"

      C'mon man use your imagination.
      • 6 Years Ago
      I wish all soccer moms looked like her.
      • 6 Years Ago
      Sex results in minivans, and minivans can facilitate sex.

      I totally see the connection.
      • 6 Years Ago
      Sex sells... so maybe Toyota is giving a glimpse into their next generation Sienna where they'll best the Caravan and not just offer rear seats that face each other, but the two rear rows fold to create a "love mattress" for when you're waiting for your kids and there's a hot MILF there.
      • 6 Years Ago
      I am having trouble imagining a sentence with Sexy and Toyota Sienna (or for that matter any friggin mini van) togther in it.

      • 6 Years Ago
      They are REALLY trying to say... "despite the fact that this thing looks like a rolling mausoleum, you wont really be dead if you buy it.
      It IS a good vehicle... but I had the depressing task of helping a friend buy one for his family: he is 6'5" and the Odyssey's door track housing hit him in the head, the GMC Acadia didnt fit him, etc.
      • 6 Years Ago
      It's called irony, Chris.
      • 6 Years Ago
      I dunno about the Luxury Part....I haven't eaxctly seen alot of VIP Style Siennas...mostly Estimas and the other RWD Vans that Toyota has in Japan.
      • 6 Years Ago
      Is doing it in a minivan an indoor our outdoor sport?
      • 6 Years Ago
      Well, I guess we know what Elliott Spitzer's next ride is going to be...
      • 6 Years Ago
      Oh I don't know... how many ads couch SUVs as "sexy?"

      And what's an SUV? Right. Minivan with a strap-on.

      At least this ad was ironic...
        • 6 Years Ago
        @Frylock350: Not all SUVs are body on frame. In fact, the daddy of all SUVs, the Jeep Grand Cherokee and no one would call it a CUVs... Most modern luxury SUVs are built unibody style (BMW X5, Mercedes M & G, VW Touareg, etc).

        Body on frame construction is useful ONLY if you are towing stuff. Otherwise, there are huge disadvantages to that design, particularly when it relates to torsional rigidity, NVH and crash integrity. The only reason why body on frame construction still exists in SUVs is because the design costs have been fully amortized by the companies offering body on frame...
        • 6 Years Ago
        While we recognize the engineering distinctions, the vast majority of owners do not. These are spendy parents who see seats, space, and styling and very little else.
        • 6 Years Ago
        @PJ "And what's an SUV? Right. Minivan with a strap-on."

        EXCELLENT!! (snork, snork)

        One of the best lines I've read on Autoblog in ages (I hope you don't mind if I use on some of my SUV-driving friends).
        • 6 Years Ago
        A CUV is maybe but an SUV is something entirely different. CUVs are minivans without the sliding doors. An SUV is a RWD or 4x4 pickup truck full-frame station wagon. A 4x4 body-on-frame SUV is entirely different than a FWD unitbody minivan.
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