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Subscribe to this threadBMW considering all-electric car for the U.S.?
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rgseidl @ Mar 11th 2008 12:07PM
Why is everyone talking about an Isetta brand? The original was a regular BMW model and any new retro version could be as well. As Daimler's experience with smart has shown, the overheads involved in creating a new brand can turn profits into losses.
An all-electric Isetta seems unlikely, but a regular parallel hybrid with RWD might be interesting. It could feature a turbocharged parallel twin or flat two engine with a cone-ring CVT. For added brownie points, BMW could throw in E85 compatibility or a CNG option.
Rocketboy @ Mar 11th 2008 1:48PM
Or as BMW can attest to, re-creating a brand can create profits. See MINI.