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Subscribe to this threadToyota may build individual brand around the Prius
(Page 1 of 1)
ed @ Mar 10th 2008 10:36AM
Yeah, I thought this was an old story, too. Nevertheless, I would THINK that the last thing Toyota needs is another division, with Scion struggling (http://goodcarbadcar.blogspot.com/2008/03/scion-struggles-numbers.html) and a technology that MAY only be temporary as a basis for a new brand. And if Toyota and Lexus get progressively more hybrid-oriented, what would the Prius brand stand for? Sounds like Chevrolet, Pontiac, and Cadillac of a former day. The performance division didn't have a Corvette, the value division did, and the luxury division built cars for our grandparents.