
When we first locked eyes on the 2008 Dodge Dakota at the 2007 Chicago Auto Show, we were breathless. The reason for our inability to process oxygen had everything to do with the ungainly sheet metal that covered the latest iteration of Dodge's midsize truck offering. The new Dakota is boxy with an awkward, Pug-like front end, and the interior is Dodge-tastic.
Not all is wrong with the Dakota, however. It's the largest of the midsize pickups, has the only optional V8 in its class, and thus can out-tow and carry larger loads than its competition. We wanted to see for ourselves if the Ram Lite could overcome its visual shortcomings with affordability and clever packaging, so we took a blacked-out KITT look-a-like version for a week in the Autoblog Garage. Hit the jump to see how the Dakota fared.
All photos Copyright ©2008 Chris Shunk / Weblogs, Inc.
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Our 2008 Dakota was a 2WD extended cab Sport model with the available 4.7L V8 and 18-inch black-painted aluminum wheels. It carries a hefty price tag of $27,945, which effectively eliminated our preconception that the Dakota was an inexpensive alternative to the Toyota Tacoma. At the same time, the Sport treatment coupled with the nice-looking jet black 18-inchers made the Dakota look a bit more interesting than what we saw at the Chicago Auto Show.
Each iteration of the Dakota seems to get a bit further away from the design of its big brother, the Dodge Ram, and as the latter is beginning to look more refined with each new redesign, the Dakota becomes rougher around the edges. But whether or not you like the looks of the 2008 Dakota, it definitely holds true to the Dodge design philosophy. The in-your-face cross hair front grille, bulging hood and aggressive body flares on each fender scream, "I'm a guy's truck," even if the all-black exterior of our tester screams, "I like David Hasselfhoff." And the interior of the midsize pickup tells the same story.
The Dakota's insides are very basic, with a straight forward layout displaying few buttons and knobs. We actually appreciated the Dakota's simplicity, as it's easy-to-use controls left our brain to concentrate on the road. Our Sport model also came with very comfortable, well-bolstered bucket seats that reminded us a bit of the butt-holders in the SRT lineup, but just a bit.
The Dakota's interior wasn't without fault, as cheap plastic abounds throughout the dash, center console and doors. While the extended cab doors swung open 170 degrees for easy ingress/egress, a very large subwoofer that came with the six-speaker Alpine audio package occupied all the usable space. The subwoofer would be a cool add-on for those who don't need to stow people or things behind the driver's seat, but the obtrusive bass-maker didn't add significantly to the acoustics in the cabin. Besides, its turquoise casing looks like a Power Mac G3 case mod.While Dodge boasts best-in-class interior room in the extended cab model with 30 cubic feet of space, we'd suggest to anyone with a family to consider the crew cab with four full doors. The back seats are nearly useless in the extended cab thanks to the utter absence of leg room.
Most people buying a truck in these times of $3 per gallon gasoline are looking for capable towing and a usable pickup bed, and this is where the Dakota excels. The Dakota's standard 6.5-foot bed on extended cab models is the largest in its class, and since it's a midsize truck, getting things in or out of the bed is much easier than with the larger and taller Ram. Dodge also boasts best-in-class towing with a max of 7,050 lbs when your truck is properly configured with the Magnum V8 engine. While we didn't pull anything during our snowy week with the Dakota, the stiff chassis and 302-hp 4.7L V8 left us with little doubt this Dodge is up to the task.
We're not sure if we enjoyed driving the Dakota because power slides are easy with a rear-wheel-drive truck in six inches of snow, but there are a few complaints when behind the wheel. The stiff, fully-boxed chassis teamed with large P265 Goodyear rubber and traction control helps the Dakota stay composed in most any driving condition, but it's still a truck and feels like a truck when hitting potholes, turning too fast or accelerating with some axle hop. Acceleration from the Magnum V8 is very strong, however, even though the Dakota tips the scales at 4,500 lbs.
The five-speed automatic that comes standard with V8 models was a little rough through its shifts. We also noticed that when we weren't opening up the throttle, the five-speed would shift a bit early for our tastes, though we suspect that has a to do with engineers trying to squeeze out better fuel economy. During our week with the Dakota, we achieved 18.5 mpg in mixed driving, which we consider impressive since we spent a lot of time in the snow just spinning the rear wheels.
We've come to the conclusion after a week with the 2008 Dodge Dakota that this truck is like the girl down the street that loves baseball, beer and having a good time, but no makeover in the world could turn her into Cindy Crawford. If you can just get past the looks and the cheap interior, the Dodge Dakota will likely make you happy pickup owner. It has most of the power, size and capability of a full-size pickup, but can cost less less when configured properly, and it'll give you better fuel economy because of its weight advantage. As an added bonus, if you decide to enter into a union with the Dakota, the dowry is already $3,000 in incentives and rebates, and it's likely to go up by summer.

All photos Copyright ©2008 Chris Shunk / Weblogs, Inc.













Reader Comments (Page 1 of 2)
bigrig @ Mar 10th 2008 12:26PM
You forgot to mention the ten percent increase in spending when using "flex fuel".
i'm sure the milage will improve when the winter blend fuel gets switched for the summer stuff.
geo.stewart @ Mar 10th 2008 2:04PM
hey, just let me know when you find the Jenny McCarthy of trucks- easy on the eyes and can hang with the men.
TriShield @ Mar 10th 2008 12:32PM
I will dissent, I don't mind the new styling of this truck at all. It's distinctive and it looks like a real truck which is always a good thing. Now if only they offered the HEMI in it.
MemphisNET @ Mar 10th 2008 12:37PM
I too would have liked a HEMI, but with 300HP/330torque its more than capable.
I also liked the review, because you got past the looks and plastic and focused on what people will probably use them for, towing/hauling.
MemphisNET @ Mar 10th 2008 12:38PM
I also like the look of this truck in its all blacked out guise. Usually a sucker for the Inferno Red, but this is better.
spencer @ Mar 10th 2008 12:42PM
$27,945?
What is the point when you can buy a Ram for the same price?
Jay @ Mar 10th 2008 12:47PM
because a Ram with the options you'd likely want can very easily run you over $35k
Spencer @ Mar 10th 2008 1:04PM
But you can easily find one for less than that with rebates and discounts. Even a 2500 model.
http://newspaperads.macon.com/ROP/ads.aspx?advid=732800&adid=5886000&cat=3379
I think it's silly to get a smaller truck with leather and a subwoofer instead of a much more capable truck that only has a cloth interior.
MemphisNET @ Mar 10th 2008 1:33PM
Spencer, those 'new' vehicles are rarely brand new factory shipped. Some have been sitting on lots, most of those ad's were for 07's (we've been into 08's since August of last year). Some are even bancrupty buy-outs. They're clearing inventory.
Having said that, I wouldn't sneeze at any of those deals. But if you're the type that leases something brand spanking new, those prices are right in line.
Jim @ Mar 10th 2008 2:47PM
"$27,945?
What is the point when you can buy a Ram for the same price?"
Well, now we know why they aren't selling any Dakotas :p
Dan @ Mar 10th 2008 2:59PM
This truck is a neither nor.
Costs as much as a full size, uses gas like a fullsize, hard to park in the city like a fullsize.
But it won't carry plywood between the wheels, only has a 22 gallon tank, doesn't have a useable back seat unless you spend $2500 more for the crew cab.
At least the new 4.7 finally has some balls.
That One Person @ Mar 10th 2008 4:14PM
Spencer...With that logic, no one should spend the money on a midsizer. Ever see where the prices for the Tacoma or Frontier can go? Or even the Colorado and Ranger?
The Taco can easily rise over $30k...FOR A FREAKIN V-6!!!!
Mercury Mountaineer 06 @ Mar 10th 2008 12:45PM
Not a bad looking truck at all and it serves it's purpose very well towing/hauling and who cares if it has a cheap plastic interior it's a truck.
Jay @ Mar 10th 2008 12:45PM
I'm warming up to the look of it as well. Its not my favorite looking pickup but its definitely better looking than the Tacoma(big pig looking front end) or a Crew-Cab Frontier(disproportioned). Honestly I also think criticisms of Chrysler's interior materials are overblown as well, especially when it comes to trucks. So it isn't soft touch, but it also won't scratch up as quickly and its almost definitely easier to clean. They also feel nicely put together, even if the dash doesn't feel that good at least it feels like it won't come off.
MemphisNET @ Mar 10th 2008 1:06PM
The interior looks worse when it's scratched, but you have to REALLY try and have course/rough things going over it in the first place.
The plastics in my new work truck (07 Ram Sport) are tinny and loud, but they 'look' fine.
Having said that, can't wait for the 09's
friko @ Mar 10th 2008 1:02PM
I'm liking the design of it too. And thhe Sport package gives it a distinctive look.
psarhjinian @ Mar 10th 2008 1:02PM
I'm not a truck person, but if I was, I'd probably pick the 2.3L Ranger/B-Series. No, sorry, that's a lie. I'd probably just rent, which is sad because the reason I wouldn't buy one is because Ranger is badly dated and everything else is just too damn big.
Fundamentally, it's fine, but some extra saftey features (stability control is a useful thing in a vehicle that tends to roll over more than the average car) would be nice without having to step into wanna-be half-tons like this or the Tacoma.
BlazerUnit @ Mar 10th 2008 1:09PM
Proof that Autoblog writers are very different cats in comparison to myself--today's Dakota is easily the best looking one ever, IMO. Previous versions looked like they were originally slated for waterfall grilles as Buicks.
mark_welby @ Mar 10th 2008 1:19PM
As far as the looks go, I think it's pretty sharp. As far as the price goes, I think it's absurd.
The Other Bob @ Mar 10th 2008 1:39PM
The new front end is generally hideous, but in all black isn't too bad.