Click above to view video of "A Suzuki with Shocks"
Most automakers are desperately trying to appeal to the all important 18- to 25-year-old male demographic, that group of consumers who thinks cooking should be no more complicated than a Hot Pocket and watch Saturday Night Live without the historical comedic context of Jim John Belushi, Dan Akroyd, Chevy Chase and Bill Murray. A Suzuki dealership in Evansville, IN has the answer for its parent brand's marketing dept. What appear to be two very bored car salesman who both bear an uncanny resemblance to Joey Fatone formed a faux boy band dubbed 4 Eva and shot a video for their single "Suzuki with Shocks". The song is a parody of a ditty from the modern SNL crew performed by Andy Samberg and Justin Timberlake last year called "BLEEP in a Box". You can fill in the blank, but be careful 'cause that link's very NSFW. So Evansville Suzuki is spoofing a song that spoofs boy bands to sell cars; that's so post modern it makes our heads hurt. But the spoof-once-removed is funny, albeit a bit creepy. Check out the video that's sure to be climbing the TRL charts after the jump.
ok, but what if I'm 26? I mean, I'm not but I will be soon. I just turned 22 and this stuff is scaring me! I don't want to be out of that demographic, I like the attention and I need it to make up for my childhood! It makes me feel important! So what, I turn 26 and then I suddenly don't think those things anymore? Cooking should NEVER be more difficult than a hot pocket! So society is just gonna tell me how to be now? Cause whether it's done on purpose it is dictating the norm... I'm just saying I hate growing up and you can all go kill yourselves. :) Please take it upon yourselves whether or not that was sarcasm. Peace! Oh, and susuki sucks!
Reader Comments (Page 1 of 1)
Joshua @ Mar 7th 2008 5:48PM
lol clever, but i doubt this would have any significant impact.
spacegravity4me @ Mar 7th 2008 6:36PM
ok, but what if I'm 26? I mean, I'm not but I will be soon. I just turned 22 and this stuff is scaring me! I don't want to be out of that demographic, I like the attention and I need it to make up for my childhood! It makes me feel important! So what, I turn 26 and then I suddenly don't think those things anymore? Cooking should NEVER be more difficult than a hot pocket! So society is just gonna tell me how to be now? Cause whether it's done on purpose it is dictating the norm... I'm just saying I hate growing up and you can all go kill yourselves. :) Please take it upon yourselves whether or not that was sarcasm. Peace! Oh, and susuki sucks!
Alex @ Mar 10th 2008 10:25AM
I'm 28 and all i can tell you is that, yes, everything changes. Enjoy it while you can.
Neil @ Mar 7th 2008 7:07PM
I LOVED the video and the music.....gave me a smile that's for damn sure.
KazO @ Mar 7th 2008 7:55PM
erm, you mean JOHN Belushi, Dan Akroyd, Chevy Chase and Bill Murray.
Jim has been on SNL but not in the "historical comedic context" being referred to.
Matt @ Mar 7th 2008 10:50PM
yeah , John Neff, big difference there. I agree, I think you were talking about JOHN Belushi.
Torrent @ Mar 7th 2008 8:51PM
lol
tankd0g @ Mar 7th 2008 11:53PM
Trunk Monkey, eat your heart out!
Anik @ Mar 8th 2008 12:45AM
d!(k in a box?
ugg.tryptophan @ Mar 8th 2008 11:23PM
i see what you did there
Harrison @ Mar 8th 2008 2:01AM
Wow... so Suzuki's don't have shocks standard? They better replace the shocks on that SX4 they bounced hard on.
Awesome song either way. :D
jkendall @ Mar 8th 2008 9:11AM
I'm 2x the age of this demographic, but thought this was clever. Since I'm from Evansville, it was nice to see what locales they integrated into it.
BTW - this is same outfit that owns the Subaru dealership in town. What's their next video? "Get a WRX and get lots of sex"?
gozar @ Mar 8th 2008 12:09PM
Ha - 4-Eva was the name of April's band in the comic strip For Better or For Worse.
I wish I didn't know that....
vintage @ Mar 11th 2008 5:34AM
People still watch SNL?