For those who may not have noticed, TAG Heuer, the Swiss creator of really expensive timepieces (is that redundant?) has branched out into other really expensive stuff, namely eyewear. Its latest effort is a new type of "Night Vision" lense that is supposed to enhance contrast at night and make driving safer. The lenses were developed for the 24 Hours of Le Mans where the drivers are flying down the Mulsanne straight at speeds well in excess of 200 mph all night long. The frames that go with the lenses are also designed to fit comfortably inside a helmet. The Night Vision glasses should be available to the public soon, but they aren't on the website yet and the press release doesn't mention a price. It's probably one of those cases where If you have to ask...

[Source: TAG Heuer Eyewear]


Press Release: For Immediate Release

TAG HEUER EYEWEAR INTRODUCES
NIGHT VISION: THE DRIVERS ESSENTIAL

(Boonton, NJ...March 2008) – A revolution that can be appreciated on the track as well as on the road – TAG Heuer "Avant-Garde" Eyewear has developed innovative glasses exclusively for drivers. Aptly named "Night Vision," these glasses correct the low-light short-sightedness that everyone endures from twilight to sunrise. "Night Vision" eyeglasses optimize precision and enhance perception of contrasts for more comfort while driving at night. Featuring "TAG Heuer Reflex-type" flexible temples, they are adjustable and fit comfortably under motorcycle and racing helmets.

Originally inspired by and developed for the internationally renowned 24 Hours of LeMans sports car endurance race, TAG Heuer Eyewear plans to market their purpose-made "Night Vision" eyeglasses via real racecar drivers. You'll see them on Formula One racer Sebastien Bourdais and Indianapolis 500 driver Sarah Fisher. These innovative glasses will be available to the public in early 2008.

The titanium Night Vision frames are available in both Wide and Panorama, with anti-slip elastomere arms. Their pale yellow lenses offer constant clear, sharp vision with a very high light transmission rate in order to contrast dark blue and green surroundings without changing color perception. The special ophthalmic lenses offer an anti-reflective treatment, which reduces glare and offers more accurate sight. A driver's essential: these glasses are designed to maximize performance from dusk to dawn.

TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection.

Consumers: For more information on TAG Heuer's Eyewear full line, including authorized retailers, visit www.tagheuer.com/eyewear.



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