• Mar 5, 2008
Click above for high-res gallery of the 2009 Ford Fiesta hatchbacks

Though Ford has stated that it will only sell the new Fiesta in the U.S. as a sedan, the debut of two hatchback versions at the Geneva Motor Show this week, a three-door and a five-door model, apparently has the Blue Oval boys and girls reconsidering. Ford's new marketing chief Jim Farley told Automotive News that a decision about whether to sell the hatchbacks in the U.S. as well will come in 12 months. The company will be watching consumer reaction to the Verve hatchback concepts at second-tier U.S. auto shows this year to see if they resonate with young buyers (It may also show the production Fiesta hatchbacks in the U.S., as well). Hatchbacks have traditionally been a tough sell in the U.S., which is what prompted Ford's initial decision not to sell them here, as well as, we presume, the decision cancel the Focus three- and five-door hatchback models when that car was redesigned this past year.

Of course, we think the new Fiesta looks like a winner based on what we've seen this week in Geneva of the production models. But whether or not the hatchbacks will sell in the heartland of America depends more on what they will cost than anything else. And there's the rub. Since the Fiesta was designed to satisfy European tastes that demand quality small cars, they will likely be more expensive than the economy car fare we're used to in the U.S. Would you pay a few bills more for a Fiesta hatchback knowing it was a direct port from Europe? Our answer is yes.


[Source: Automotive News, sub. req'd]


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    • 1 Second Ago
  • 117 Comments
      • 6 Years Ago
      yes
        • 6 Years Ago
        does autoblog even read its comments, the answer is always the same every post, bring it to america!
      • 6 Years Ago
      Ford should sell all their overseas cars in the US. Then they ciould recapture market share.
      • 6 Years Ago
      Tell ford you want the hatch!

      http://www.fordvehicles.com/help/contact/
      • 6 Years Ago
      Bring the hatches Ford. Please. They're more efficient (storage) and better looking IMO than the sedans. And while I prefer the 3 door, I would probably buy EITHER 3 or 5 if they were offered.

      I like the fit/astra/rabbit. But the fiesta is better looking IMO and would do fine.
      • 6 Years Ago
      Bring the Hatchback
      • 6 Years Ago
      PLEASE!!!!!!!!!!!!! bring the hatches, expecially the wickedly sweet 3 door. The sedan is ok, but the hatches are the real deal as far as design. Don't let us down, Ford.
      • 6 Years Ago
      Yes. Bring both the 3 and 5 door.

      I can't say I will buy one, but when I'm ready to buy a car, a Fiesta will be on my list of cars to examine, torture, and if it's good enough may be the one I buy.
      • 6 Years Ago
      3 or 5 door hatch for me, please!!!!
      • 6 Years Ago
      I owned a 1980 ford Fiesta. Bring back the B segment hatch please. Americans are about to get much more frugal with their money. Ford get in the game!
      • 6 Years Ago
      I'd love the Fiesta hatchback to be sold here.
      That and the Kuga, the S-Max, and the Mondeo sedan and wagon.
      • 6 Years Ago
      I never understood American's dislike for hatchbacks. I've had one for years now and it's so much more versatile.
        • 6 Years Ago
        It's not clear top me that Americans don't like hatchbacks. They just don't like crappy ones. On the other hand Americans do buy these cars; Mazda 3, Honda Fit, Toyota Matrix/Pontiac Vibe, VW Golf, VW New Beetle, Audi 3.

        And it's clear that Americans like five door vehicles whatever we call them, hence all the CUV's, SUV's, Minivans and even a few wagons.
      • 6 Years Ago
      Without the hatchback, why even bother?

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