Pontiac to hype the Hell out of the G8
The G8 is the most important new model that Pontiac has had in many years, and it could in fact be a make-or-break car for the brand. For several years, GM has been planning to transition the "performance" brand to an all rear-wheel-drive lineup. However, new fuel economy regulations may kill those plans unless GM can get some big sales out of the G8 and also make it more efficient. Now that the sedan is rolling into dealerships, the company is planning a major promotional push for it to ensure it doesn't suffer the same sad fate as Pontiac's last Aussie import, the GTO.
Interestingly, it seems GM thinks that the car will appeal more to the old-school types than us web junkies. The G8 will be getting the biggest bundle of Pontiac ad dollars this year, starting with the NCAA Tournament. Most of the effort will be put into old-style TV and print ads rather than the internet. Brian Shipman, G8 product manager, thinks this will bring more people into Pontiac stores than web and viral campaigns would. GM isn't saying how much it'll spend on the campaign, but dealers definitely want a car with some excitement to draw in customers. We'll know soon enough whether the G8 fits the bill.
[Source: Automotive News - Sub. req'd]
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