• Mar 4th 2008 at 4:33PM
  • 57
Click the G8 for a high-res gallery

The G8 is the most important new model that Pontiac has had in many years, and it could in fact be a make-or-break car for the brand. For several years, GM has been planning to transition the "performance" brand to an all rear-wheel-drive lineup. However, new fuel economy regulations may kill those plans unless GM can get some big sales out of the G8 and also make it more efficient. Now that the sedan is rolling into dealerships, the company is planning a major promotional push for it to ensure it doesn't suffer the same sad fate as Pontiac's last Aussie import, the GTO.

Interestingly, it seems GM thinks that the car will appeal more to the old-school types than us web junkies. The G8 will be getting the biggest bundle of Pontiac ad dollars this year, starting with the NCAA Tournament. Most of the effort will be put into old-style TV and print ads rather than the internet. Brian Shipman, G8 product manager, thinks this will bring more people into Pontiac stores than web and viral campaigns would. GM isn't saying how much it'll spend on the campaign, but dealers definitely want a car with some excitement to draw in customers. We'll know soon enough whether the G8 fits the bill.

[Source: Automotive News - Sub. req'd]

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    • 1 Second Ago
      • 7 Years Ago
      The statement made about the GTO's quality is pure unadulterated BS.

      I own said GTO and purchased it new for a song. It's easily one of the best overall quality cars GM sold at the time and they had no major issues. Mine is two years old and has 25,000 miles on it with zero warranty claims and it hasn't lead what you could call an easy life. I get my money's worth out of it. Everyday I'm delighted by the driving dynamics, the LS2 engine, the forward thrust, the interior trim and assembly and the body integrity from the perfect panel gaps to the vaultlike thunk of the doors shutting.

      If anything will kill the G8 it will be the brand GM chose to sell it under, Pontiac, and the Pontiac styling cues GM stuck on it. It's an excellent car that would probably fare better in the US as a Chevrolet with ujust a badge change instead of what GM has done it.

      GM remade Saturn into an Opel outlet in the US in Opel's image (with mediocre results so far) but strangely they decided to make Holdens look like Pontiac's by putting new hoods and fascias on them. Why wouldn't GM remake Pontiac to look like Holden instead of the other way around if they want to revitalize it with new styling and killer products?

      If anyone is in the market I suggest you check out the G8, it will surprise you. Holden makes exceptional cars and GM is selling this one at an exceptional price and it will only get better the longer it's on the market.

      If you don't like Pontiac's styling Aussie companies like JHP sell the Holden fascia cover and hood, it's an inexpensive and simple parts swap that a huge number of GTO owners have done to make their cars back into Monaros. You can bet plenty of G8 owners will be making their cars back into Commodores the same way.
      • 7 Years Ago
      I'm no baby boomer, but if it wasn't for the upcoming Camaro, I'd definitely snap up the G8.
      • 7 Years Ago
      Wasn't the V8 supposed to run on regular? I just looked at fueleconomy.gov and the V8 version is listed as using premium.
        • 7 Years Ago
        Crappy US fuel grades. 87,89,91
        Good for nothing 10% ethanol. 10% ethanol should raise the AKI 2 points. 89,91,93, but no.

        If if costs 6% more to purchase 'premium', and it gets 9% better mileage than regular. It cost less to operate when you use the correct fuel.

        Most engines are meant for European mid-grade, 95RON, 90AKI. When they 'cross the pond' the automakers usually just put 91.

        So if mid-grade only cost 3% more, and you get 4.5% better mileage, use mid-grade.
      • 7 Years Ago
      it still looks like a pontiac...
        • 7 Years Ago
        It's supposed to look like a Pontiac. Moron.
      • 7 Years Ago
      It's a wonderful, wonderful car except for that front end. The pic at the top of the article looks like a Grand Am. The G8's biggest sales impediment is that it looks like an oversized Grand Am from the front.

      Maybe GM should send some Holden front clips over to the US, and have the Holden front end as a dealer-installable option. I'm only half-joking about this...
      • 7 Years Ago
      i've read some bad comments of the shift behavior of the auto trans - that's too bad since they can easily give it the better 6a instead adn have a gret car instead of a good car - and that 0-60 needs to drop below te 5.3sec since a G35 which will convert to a G37 soon already hit 60 in 5.3sec adn once updated the extra $2k for the G35 with a much better interior adn less weight might be worth it.

      i hope Pontiac follows this up with the right updates in a year or so, adn I really want to buy the G8 wagon - too bad as it's not coming state isde dn I might have to settle for either a CTS wagon (if they do bring that over, but it wont have the 360HP the G8 has) or possibly looking at he Germans - 3 series or C350
      • 7 Years Ago
      I hate GM to death, but mannnnnnn,the G8 and the new CTS blew me away....who knows, they might be my next purchase!
      • 7 Years Ago
      oby: CTS did quite well for Cadillac & the Solstice/ Sky has made GM dealer quite happy. AGREE with the rest of what you stated.

      GM could save themselves a butt-load of $$$ if they just brought the Holden stuff straight over to the USA... the Holden 60 was very nice. The Holden also had a trans that you could shift

      All those fan boys telling GM to promote the G8 (dumb name IMO) in ALMS or Grand-Am... HA HA! A car that is auto-only should be promoted to a racing crowd???

      The G35/ G37s are damn close to the G8's price, have better resale & better dealer network... I'll pay the 2-3 grand more & have a better looking car too. Leasing can make up the $$$ difference!
      • 7 Years Ago
      Whether you like it or not ( I like it), I'm hopeful this car sells like hot cakes so that it possibly opens the door even wider for more RWD American models. Along with the offerings from Dodge and Chevy, It'll be nice to have a choice amongst American car makers for a change. As far as affordability goes, I'd like to see more RWD choices instead of the FWD choices we're used to.
      • 7 Years Ago
      Someone posted that this is a $33k bargain with RWD and high horsepower V8. It is a bargain and is not a common offering in the U.S..

      Here's the "But" part of my comment. The Tau V8, 375 Horsepower, RWD Hyundai Genesis, is going to price in the low $30k area, and will be finished both interior wise and exterior in a class that will be way beyond the G8 Pontiac class.

      That Hyundai Genesis is going to be presented as an infinity/Lexus/BMW/Mercedes/Cadillac/Lincoln alternative and the Pontiac G8 can't touch those marques in quality, only raw power, and possibly handling. For the G-8's price, I'd jump at the Hyundai 375 horse Tau V8 and have the performance, handling, refined/power, and the creature comforts combined.
        • 7 Years Ago
        Yeah, too bad you'll be driving a Hyundai though. hahahahaha
      • 7 Years Ago
      I think until Pontiac can escape the poor design that they suffer from they will keep losing sales.

      The G8, although the performance may be nice, is still suffering from a price segmentation that not many will pay for a Pontiac, no less for a design is just not compelling.
      • 7 Years Ago
      Something tells me this car will end up just like GTO did.
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