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tek @ Mar 2nd 2008 1:35PM
Ahhh, yes. The Evo. I'm in Canada and an auxillary member of the automotive press here, and I can explain Mitsubishi's reasoning behind the $10k price difference. (They owned up to the question at the recent press drive in California).
Basically, they know they can charge that much because they have a certain quota to meet to make the car profitable to sell in this country, and that number is very very small. Something like 100 per year or less. They know darn well that many Evo fans will gladly pay up to $50,000 for their dream ride. It's a silly idea, because they could sell thousands with a better price.
The other justification for the price, which is more of a f-you to us Canadian consumers, is that Mitsu knows we can't just go down to the US and buy a US-spec Evo off the lot for 10 grand less, because NO Evos are admissible to Canada, even the newest ones, for the very reason of the bumpers.
Thank you, Mitsubishi.
Of course I'm not worried - I'll get to test drive it for a week and that'll be enough for me and my friends who get to ride in it.
zamafir @ Mar 2nd 2008 2:35PM
wow, and here i thought only VW hated canada, that's pretty unfortunate.