• Feb 28th 2008 at 12:56PM
  • 44

The 2008 Chevy Malibu has already taken home some prestigious hardware in the form of the 2008 North American Car of the Year award, and now it seems to be winning over midsize car buyers in an important metric. The Malibu has attracted so many vehicle prospects that, according to compete.com, it has been the most shopped midsize vehicle in the U.S. three months in a row. The Bu's accomplishment is the first time a domestic automaker has ever lead this metric in the hotly contested midsize segment, dusting domestic competition like the Ford Fusion by a 5 to 1 ratio.

Over 236,000 shopped the Malibu in December alone, which is a 247% increase over October, and more than twice the shopping rate than the all new 2008 Honda Accord. The Accord is still winning the actual sales battle at dealerships, and the data shows that nearly 80% of Malibu shoppers are just browsers, as opposed to just over 50% for the Accord. Consider the fact that Chevy's midsize sedan has twice the shopping traffic of the Accord, however, and the Malibu is still attracting a truck load of engaged shoppers. The 2008 Chevy Malibu may be somewhat of an unproven horse in this sales race, but the early data shows that GM has piqued the interest of buyers. Thanks for the tip, Mike!

[Source: Seekingalpha]

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    • 1 Second Ago
      • 7 Years Ago
      Poor Fusion... :(
      • 7 Years Ago

      • 7 Years Ago
      The Malibu looks damn good in LTZ or even 2LT trim, but any lower and it loses some visual appeal. That's the only gripe I have about it, but having driven one, I can tell you that looks aren't the only thing to this car. It's a nice balance of Camry-smooth with Altima (SE-V6) handling and punch. The Fusion is just too small for this segment now. It's based off the Mazda6 platform, which itself is (or at least once was) a great, but smaller, car.
      • 7 Years Ago
      I'm suprised that the Fusion is so unpopular...its just as exciting/boring as any of the other options on this list.
        • 7 Years Ago
        Its not really surprising. I've driven the 4-cyl versions of the '07 Accord, Fusion, Altima and Mazda 6.

        Compared to the others its not a satisfying drive. Its weird that the Fusion wasn't at least as good as the Mazda 6 as they are related, but the Mazda's driving dynamics and the interior were better.
      • 7 Years Ago
      The rear-end of the new Malibu is nasty, but from every other angle it looks nicer than the competition. The interior blows away anything from Ford or Chrysler.

      I like the new direction GM is going in. And with the Camaro, I'm def gonna hit the dealership to check it out.
      • 7 Years Ago
      Looked at Accord, Camry and Fusion. Stopped by Chevy on a lark and am now driving a Malibu LTZ. Drives great, sharp looking (have people coming up to me saying how sharp it is) and gets over 20MPG in mostly city driving....Nice job GM
      • 7 Years Ago
      I think the new Malibu is a great effort by GM. A worthy opponent of the Camry and Accord.

      But when it comes to customer awareness, preception is reality. It's going to be difficult to reach into the wallet of the guy or gal who has sworn off domestics and have owned nothing but Accord or Camry the last 10 years.
        • 7 Years Ago
        Exactly, show me sales not intrest and show me not 4 months into a new model, show me 1 year into a model.

        Many, if not most cars do well when they are brand new and when GM is pushing the ad budget they are for this they better generate some interest.
      • 7 Years Ago
      I would to see how this data was gathered and, perhaps more importantly, who paid for the study!

      It's hard to know what the data means if we don't know the methodology. Is it like Nielsen "black box" TV ratings? Web advert clicks? Actual click-through stats from major auto shopping sites (highly unlikely they'd be able obtain that data)?

      Anyone have any ideas about this data?

      • 7 Years Ago
      I'm with those who aren't sure why this particular metric is being linked so directly to "success."

      It points to successful styling and successful marketing, certainly, because Chevy has gotten butts in seats at the dealership. That's a good thing.

      But if 80% of those 236,000 "shoppers" came, saw, and then bought something else, it suggests--at the very least--that the new 'Bu is not unequivocally, demonstrably *superior* to its perrenial competitors. Otherwise, said shoppers probably would've bought one.

      That's the next step for GM. Build a Malibu that's not only competitive and attractive enough to capture the attention of CamCord buyers, but is also *superior* in enough respects that they'll spend their hard-earned money on one.

      This is not to say that the new Malibu isn't fully competitive with the class leaders--it is--but at this point, GM has to do better than Toyota or Honda to gain buyers' trust back. Detroit is no longer the default.
      • 7 Years Ago
      Because it's a damn good car. GM and Chevy really came a long way with this one. I've said it before and I'll say it again, if I were in the market for a mid-size, I'd be picking the Malibu hands down.
        • 7 Years Ago
        Look at the Chrysler 300C when it first came out versus all the utterly horrible vehicles that came out after. Anyone can pull off a success once What GM needs to do now is do this repeatedly, consistently and across the board. It needs to show that it's not a one-trick pony. This is what the Japanese did, and it only took them about 20 years to win hearts and minds of the American auto consumer.
      • 7 Years Ago
      "... nearly 80% of Malibu shoppers are just browsers... "

      Bullsh*t. I could sell 'em.
      • 7 Years Ago
      I had a look at a couple of these today at the local Auto Show. It's not bad at all but there is no compelling reason to even consider it. It will still have cliff like depreciation and once GM realizes that it is not going to sell in Camry/Accord numbers it will be next years rental fleet queen. But still not a bad effort, just not good enough.

      All this Malibu raving makes me agree with what TTAC says. You really are Detroit's Bitch.

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