• Feb 27, 2008

Click above for a high-res gallery of the Ford Flex


The latest addition to Ford's seemingly ever expanding lineup of crossovers, the Flex, will start showing up at dealerships this summer and it now has a price tag. The new full size Flex SE will be starting off at $28,995 for the front-wheel-drive model, which includes the cost of getting the vehicle from the Oakville, Ont. factory to the showroom. Two other trim levels will also be offered, as will all-wheel-drive, all of which easily pushes the price over $30,000. The AWD Flex Limited, for instance, kicks off at $37,255. Initially, power will be supplied by Ford's 3.5L V6, but a turbocharged EcoBoost model will be added next year.


[Source: Automotive News, sub. req'd]


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  • 67 Comments
      • 6 Years Ago
      I'll admit I'm a cheap bastard, but there's no way in hell I'd pay 29k for one of these. Ford better remember it's roots. This ain't no Lincoln. Maybe the Koreans can build a cheap wagon.
      • 6 Years Ago
      An expensive, ugly, non fuel efficient minivan...great...just what the people wanted...
        • 6 Years Ago
        People want cupholders, and the Flex delivers.
      • 6 Years Ago
      This could have been a new twist as a minivan if it had sliding doors. Yet another crossover. Chrysler`s minivan is a bargan and most practical and functional family you can buy.
      What makes the crossover, station wagon or what ever cooler than a minivan? I don`t get it.
      What with the silly stigma the minvan has now days?
      Its still the better vehicle but thats just my opinion.
      • 6 Years Ago
      One word: UGLY! Ford really blew it with this one. My 2.5 year-old draws a better design on paper than this. The proportions are all wrong. The details are clumsy. Talk about design by focus group. Too bad because it "could" have been a very interesting alternative to GMs Lambdas. I predict massive failure on this one. The only thing that can save it are amazing driving dynamics and huge factory discounts. The latter is all but guaranteed. The former? Who knows...
        • 6 Years Ago
        Yup. Polarizing. If some people didn't hate it with a passion, it would have no chance. But some people love it. It ain't no forgettable 500 innocuous. And it isn't Aztec everyone hates it ugly. It is overpriced, and that is too bad. But it will sell better than Fords have in awhile.
      • 6 Years Ago
      It's going to flop...they should never have come out with this car/truck. Too much overlap. I personally think it's ugly. Time will tell.

      • 6 Years Ago
      it would have been more interesting if it even looked remotely Euro like instead of this tired ugly Gillette razor 3 bar front end. I can't even begin to tell you how much i am totally sick of this look from Ford.

      If Ford can at least put a "normal and modern V style" Ford front end on this beast and it might actually look a little better than....this.
      • 6 Years Ago
      Just like other Fords, this car has a butter face.
      The interior is fine and so is the overall shape, but that front just kills a clean design.
      • 6 Years Ago
      I agree with bdkross. I think Flex has serious "segment busting" potential. I think *everyone* including Ford themselves is going to be surprised at how well this is going to be received.
      • 6 Years Ago
      $28K to $37K for something that looks like a 4 wheeled Dumpster? Are you kidding ME? This thing was stale when it first was shown.

      Mullaly must not have seen this duckling.
        • 6 Years Ago
        This thing was planned out before he was put into power. What he should have done is told the designers to redesign the front.

        I happen to like this vehicle and see the occasional Flex running around Dearborn. They seem to have a lot of presence.

        That price isn't all that bad. You have to figure the Taurus X starts out at almost $27k. And this thing seems to be lightyears ahead of the Taurus X.
      • 6 Years Ago
      I think the potential buyers of the Flex will be far more concerned with utility and driving dynamics than the opinions of others. We live in a world when the 60 and over set are buying more Scions and Fits than the 30 and under set so there might be a few people left with insensitivity to the slings of strangers.

      Not a bad design IMO but if the interior, fuel economy and driving experience is not up to snuff, the magazines and reviews will kill it.

      If Ford managed to nail that, no blog based rants will mean anything and people will flock to it for those reasons and Sync alone.

      For those who think $30K is expensive, I hear you can get good deals on pre '97 vehicles since Mexico is banning imports of anything but '98s.

      Listening to the people I know would bought the GM Lambda's, they all agree they didn't want a cookie cutter import so they went with something substantial with a unique look. At least the Flex will have that to fall back on. There isn't much out there like it.

      People hate the HHR for the chopped roof styling and somehow GM sells as many as they make. The Flex could end up being a surprise hit for Ford, if and only if they got more right than the exterior.
      • 6 Years Ago
      ooh look! A very expensive refrigerator!
      • 6 Years Ago
      $29k MSRP for a base model, i wonder how the soccer moms will respond to this price

      can't you get a real minivan for a lot less nowdays

      $37k for a loaded one????

      this is expected to bring Ford a sales number increase, i think that Ford will be discounting this up - hey maybe that's why the base priced it so high, so people can feel like they're getting a deal when they slap that $3k off sign on the window - maybe that's a good strategy
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