• Feb 27, 2008
With the 2008 Summer Olympic Games in Beijing fast approaching, the Italian Olympic Committee is looking to Ferrari for a little help. The Italian automaker will put its extensive motorsports knowledge to work in athletic equipment like canoes, sailboats and potentially bicycles. Looking forward to the 2010 Winter Olympics, bobsleds, luges, skeleton sleds and Paralympic skiis will get the prancing horse touch, as well. Particular attention will be paid towards aerodynamic improvements as the Italian teams will be granted access to Ferrari's wind tunnel for testing. No word on whether they'll be allowed in the paint shop to spray down the equipment in Ferrari's iconic red color. More extensive use of exotic materials will also be incorporated into the designs, presumably lots and lots of carbon fiber. Ferrari president Luca Cordero di Montezemolo said of the deal, "If there is even one-thousandth of Ferrari in Italian victories, we'll be honored."
[Source: Edmunds.com]


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    • 1 Second Ago
  • 10 Comments
      • 6 Years Ago
      I'd like to see Ford, or Chrysler, try to do the same thing. Imagine, bobsleds, skis, canoes, and sailboats, made with the same cheap, flimsy, plastics, fake carbon fiibre laminates, and build quality, as their cars. Yes, while Ford, and Chrysler, came out the the GT, and Viper (repsectively), those two cars are indicative of their overall product line.

      Let's see how many boys I've pissed off this time!!
        • 6 Years Ago
        Oddly enough our Bobsled teams do use American race car knowledge, Geoff Bodine (yep of the Nascar Bodien's) designs and builds bobsleds for the US team and they are very competitive.

        In my eyes, the best thing to come out of Nascar.
        • 6 Years Ago
        Whoa, someone more anti-American-pro-Euro-car than me.
      • 6 Years Ago
      The front runner of the Italian gymnastics team is named Vanessa Ferrari. She is also a former World Champion. I would love to see Ferrari use the marketing opportunity and have their engineers take on equipment development in that arena.
      • 6 Years Ago
      So Ferrari is not happy strong-arming the F1 in their favour, now they want to get the IOC to be their lapdogs?

      Seriously though, that's good marketing if/when Italians get on the podium, it helps promote their brand. This could open up new markets for Ferrari to tap, they could be the new Nike of sports or something.. or not. There are Ferrari branded laptops and coffee machines, I don't see why they couldn't tap into branded sports equipment/clothing.
        • 6 Years Ago
        They already lend their name to high end mountain bikes (made by Colnago), so it wouldn't be that far of a stretch.
      • 6 Years Ago
      Ferrari is trying to learn about other sports so in order to improve both, user experience, and performance of their future cars.