What car would you associate with a Rolex? A Rolls-Royce? A Mercedes-Benz? How about a Pagani Zonda F Roadster? Never mind that, like a great many ultra-exotic supercars, the Zonda has a wristwatch of its own, made by Cvstos. Rolex may have the most recognized name in the business – and a longstanding association with motor racing – but along with that comes a bit of a stodgy image that the renowned Swiss watchmaker seems eager to jettison with this commercial. Follow the jump to check out the Rolex advertisement that has little to do with Rolexes at all, but does feature some awesome driving scenes through the streets of Rome and, of course, the requisite number of hot Italian girls.