• Feb 22nd 2008 at 7:57PM
  • 30
Click above to watch Ford's new commercial for Canada

Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form the silhouette of a Fusion and an Edge. The vehicles are very recognizable too, even though the 18 or so hominids use very minimal props. It's hard to say whether the ad is neat or creepy, so we'll let you decide in the comments after watching the 30-second clip after the jump. Thanks for the tip, Darryl!

[Source: YouTube]



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    • 1 Second Ago
  • 30 Comments
      • 7 Years Ago
      OMG I got a chill up my spine. That was so cool! OKAY FORD LISTEN UP... Drop the "have you driven a ford lately" thing and go with "Powered by You"... IT"S AWESOME!
      • 7 Years Ago
      * WHEN CAN WE SEE THE CRASH TEST VIDEO? :D
      • 7 Years Ago
      This commercial proves one thing-Ford like Chrysler make better advertisements than cars
      • 7 Years Ago
      Great idea and relentless execution !!! ... despite all the Ford and 3-bar haters on this forum :-)
      • 7 Years Ago
      The only thing that ruins it is the rediculous 3 Bar Grill that makes Fords look like do do.
      • 7 Years Ago
      I find it interesting that the actors in the ad are able to use the same 3-bar-grille prop for each of the vehicles they form. I think this ad unintentionally highlights Ford's over-use of this design motif in their vehicles. Nonetheless, the overall concept of the ad is pretty cool.
      • 7 Years Ago
      While the Ford spot is indeed a great spot, those who are saying "Nuh-uh, it's NOTHING like Hyundai's spot...this is ORIGINAL," are completely delusional. One commercial uses a team of dancers to create shapes of objects out of humans...the other one...well...uses a team of dancers to create shapes of objects out of humans. But with a couple of props! And not in silhouette! That makes it revolutionary art unlike anything ever seen by anyone in the universe evAr! Please. There's nothing wrong with the fact that Hyundai's spot and Ford's spot use dancers in similar ways, but not recognizing that the similarities are there is just silly.
      • 7 Years Ago
      Dan :
      its nothing like Hyundai one. what are you smoking? that was a art form called pilobolus. use of light and shadow!

      this Ford ad is original. i was there for the preview of at the Toronto Auto show. and few others for the Canadian market. Ford is in getting to be in a fully positive motion. Consumer reports graded 41 of their 44 models(Ford, Lic, Merc) better and better than avg for this year.
      awesome ad though.
      • 7 Years Ago
      lame... just sad lame for me.
      • 7 Years Ago
      "Powered by you" - does it mean Ford switched to the Flintstone type of drivetrain or bicycle pedals?
      • 7 Years Ago
      Great commerical, here is a link to the making of definitely worth a look http://ca.youtube.com/watch?v=UzDQGxxlq4E
      • 7 Years Ago
        • 7 Years Ago
        The Hyundai one represents what is wrong with marketing today, for the most part.

        HAY GUISE LET'S MAKE A COMMERCIAL BUT ONLY 5 SECONDS OF IT SHOULD BE ABOUT OUR PRODUCT (Mazda paper ads for one (at least in Canada).

        While the Ford one shows them all, and in an original way (body painting and humans representing a shape).

        Oh yeah - the shadow crap != what Ford did.
        • 7 Years Ago
        btw, the VW one is way way better.
        http://youtube.com/watch?v=Mg_X_NjQKjg
        • 7 Years Ago
        ***okay, so it wasn't body painting, but the rest of what I said stands.
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