Click above to watch Ford's new commercial for Canada
Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form the silhouette of a Fusion and an Edge. The vehicles are very recognizable too, even though the 18 or so hominids use very minimal props. It's hard to say whether the ad is neat or creepy, so we'll let you decide in the comments after watching the 30-second clip after the jump. Thanks for the tip, Darryl!
[Source: YouTube]
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Reader Comments (Page 1 of 2)
Aetius @ Feb 22nd 2008 8:00PM
It's an amazing advertisement! This is one of the few ads that I actually stop to watch in full.
sylvesterscott @ Feb 22nd 2008 9:05PM
i totally agree with you man!
DIRETTORE @ Feb 22nd 2008 8:05PM
* WHEN CAN WE SEE THE CRASH TEST VIDEO? :D
takamaru @ Feb 22nd 2008 8:42PM
Ha!
Dan @ Feb 22nd 2008 8:16PM
hyundai did it already
http://youtube.com/watch?v=elWf8nI6ivw
sylvesterscott @ Feb 22nd 2008 9:08PM
btw, the VW one is way way better.
http://youtube.com/watch?v=Mg_X_NjQKjg
cameron42985 @ Feb 22nd 2008 11:12PM
Not quite the same thing. Hyundai can eat it, anyway.
AlexP @ Feb 22nd 2008 11:25PM
The Hyundai one represents what is wrong with marketing today, for the most part.
HAY GUISE LET'S MAKE A COMMERCIAL BUT ONLY 5 SECONDS OF IT SHOULD BE ABOUT OUR PRODUCT (Mazda paper ads for one (at least in Canada).
While the Ford one shows them all, and in an original way (body painting and humans representing a shape).
Oh yeah - the shadow crap != what Ford did.
AlexP @ Feb 22nd 2008 11:26PM
***okay, so it wasn't body painting, but the rest of what I said stands.
Pat @ Feb 22nd 2008 8:18PM
These played at every commercial set during Knight Rider last week on Global TV.
They're pretty cool
Daniel @ Feb 22nd 2008 8:19PM
The only thing that ruins it is the rediculous 3 Bar Grill that makes Fords look like do do.
Kris @ Feb 22nd 2008 8:26PM
what is the third car??
AlexP @ Feb 23rd 2008 12:18AM
http://www.ford.ca/english/default_flash.asp?language=en
It's a Taurus, pretty hard to tell with Youtube's compression levels.
***Pointing out that they didn't use the same grille.
AlexP @ Feb 23rd 2008 12:20AM
err:
http://ford.ca/english/humancar/default.asp?&Section=&sVehCategory=&Model=
Noe @ Feb 23rd 2008 11:01AM
its not the taurus cuz it looks like a coupe
Kris @ Mar 1st 2008 11:21AM
exactly Noe I was thinking the same thing
MasterCKO @ Feb 22nd 2008 8:52PM
I think that that's a really good commercial. I remember the Hyundai one, actually. The Ford one is a little better tho, I think. The "powered by you" thing is somewhat more moving.
sylvesterscott @ Feb 22nd 2008 9:04PM
Dan :
its nothing like Hyundai one. what are you smoking? that was a art form called pilobolus. use of light and shadow!
this Ford ad is original. i was there for the preview of at the Toronto Auto show. and few others for the Canadian market. Ford is in getting to be in a fully positive motion. Consumer reports graded 41 of their 44 models(Ford, Lic, Merc) better and better than avg for this year.
awesome ad though.
SPG @ Feb 22nd 2008 9:26PM
Being Canadian I see a great deal of Canadian Ford Ad's.
I can honestly say I can't think of any that I've liked in the least bit.
This commercial is no exception.
Me Too @ Feb 22nd 2008 9:54PM
"Powered by you" - does it mean Ford switched to the Flintstone type of drivetrain or bicycle pedals?