Filed under: Sedans/Saloons, Marketing/Advertising, Videos, Crossovers/CUVs, Ford
VIDEO: Ford of Canada makes cars out of people
Click above to watch Ford's new commercial for Canada
Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form the silhouette of a Fusion and an Edge. The vehicles are very recognizable too, even though the 18 or so hominids use very minimal props. It's hard to say whether the ad is neat or creepy, so we'll let you decide in the comments after watching the 30-second clip after the jump. Thanks for the tip, Darryl!
[Source: YouTube]
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Reader Comments (Page 1 of 2)
Aetius 8:00PM (2/22/2008)
It's an amazing advertisement! This is one of the few ads that I actually stop to watch in full.
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sylvesterscott 9:05PM (2/22/2008)
i totally agree with you man!
DIRETTORE 8:05PM (2/22/2008)
* WHEN CAN WE SEE THE CRASH TEST VIDEO? :D
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takamaru 8:42PM (2/22/2008)
Ha!
Dan 8:16PM (2/22/2008)
hyundai did it already
http://youtube.com/watch?v=elWf8nI6ivw
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sylvesterscott 9:08PM (2/22/2008)
btw, the VW one is way way better.
http://youtube.com/watch?v=Mg_X_NjQKjg
cameron42985 11:12PM (2/22/2008)
Not quite the same thing. Hyundai can eat it, anyway.
AlexP 11:25PM (2/22/2008)
The Hyundai one represents what is wrong with marketing today, for the most part.
HAY GUISE LET'S MAKE A COMMERCIAL BUT ONLY 5 SECONDS OF IT SHOULD BE ABOUT OUR PRODUCT (Mazda paper ads for one (at least in Canada).
While the Ford one shows them all, and in an original way (body painting and humans representing a shape).
Oh yeah - the shadow crap != what Ford did.
AlexP 11:26PM (2/22/2008)
***okay, so it wasn't body painting, but the rest of what I said stands.
Pat 8:18PM (2/22/2008)
These played at every commercial set during Knight Rider last week on Global TV.
They're pretty cool
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Daniel 8:19PM (2/22/2008)
The only thing that ruins it is the rediculous 3 Bar Grill that makes Fords look like do do.
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Kris 8:26PM (2/22/2008)
what is the third car??
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AlexP 12:18AM (2/23/2008)
http://www.ford.ca/english/default_flash.asp?language=en
It's a Taurus, pretty hard to tell with Youtube's compression levels.
***Pointing out that they didn't use the same grille.
AlexP 12:20AM (2/23/2008)
err:
http://ford.ca/english/humancar/default.asp?&Section=&sVehCategory=&Model=
Noe 11:01AM (2/23/2008)
its not the taurus cuz it looks like a coupe
Kris 11:21AM (3/01/2008)
exactly Noe I was thinking the same thing
MasterCKO 8:52PM (2/22/2008)
I think that that's a really good commercial. I remember the Hyundai one, actually. The Ford one is a little better tho, I think. The "powered by you" thing is somewhat more moving.
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sylvesterscott 9:04PM (2/22/2008)
Dan :
its nothing like Hyundai one. what are you smoking? that was a art form called pilobolus. use of light and shadow!
this Ford ad is original. i was there for the preview of at the Toronto Auto show. and few others for the Canadian market. Ford is in getting to be in a fully positive motion. Consumer reports graded 41 of their 44 models(Ford, Lic, Merc) better and better than avg for this year.
awesome ad though.
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SPG 9:26PM (2/22/2008)
Being Canadian I see a great deal of Canadian Ford Ad's.
I can honestly say I can't think of any that I've liked in the least bit.
This commercial is no exception.
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Me Too 9:54PM (2/22/2008)
"Powered by you" - does it mean Ford switched to the Flintstone type of drivetrain or bicycle pedals?
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