http://www.autoblog.com/2008/02/22/saturn-expected-to-be-source-of-gm-growth/ Autoblog Comments for http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/02/22/saturn-expected-to-be-source-of-gm-growth/http://www.autoblog.com/2008/02/22/saturn-expected-to-be-source-of-gm-growth/
Phasing out Oldsmobile was the right move, selling Saab would be the right move, attempting to recreate Cadillac was the right move, killing off Pontiac, Buick (in the US), Saturn, and every other brand outside of Chevrolet would be the right move.

GM is still structured like it was when it owned over 50% of the US market. GM will eventually cave in on itself with all of it's brands.

Saturn is a canary in the mineshaft. It has a completely new product lineup and a remade image yet all of it's new models are pretty much sales duds. That should be a stark warning sign to GM about just what kind of shape their brand image is in and a lesson that they shouldn't blow billions on a niche brand.

GM's core business is Chevrolet and it's really a shame Chevrolet has not recieved the lion's share of GM's investment. Without Chevrolet taking it up GM isn't going to go anywhere. The majority of sales and the majority of growth will always be with GM's most famous and mainstream brand.

The sooner GM realizes this the better off the company will be.]]>Feb 22nd 2008 9:58AM