Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
Please note that gratuitous links to your site are viewed as spam and may result in removed comments.
CAR reveals spy shots of McLaren P11 supercar
2010 Chevrolet Camaro priced: LS $22,995, SS $30,995
BREAKING: GM and Chrysler talking about merger
Spy Shots: Nissan 370Z again, with interior shots
2010 Mazda3 unveiled ahead of LA Auto Show
In the Autobog Garage: 2009 Chevy Cobalt SS Turbo
Knight Rider: The Liveblog -- Season 1, Episode 3
In the Autoblog Garage: 2009 Mazda RX-8 R3, return of the "hummer"
In the Autoblog Garage: 2008 Chevy Corvette Z06
Autoline on Autoblog with John McElroy
Reader Comments for
Subscribe to this threadSaturn expected to be source of GM growth
(Page 1 of 1)
TriShield @ Feb 22nd 2008 9:58AM
8 brands, 50 models and 26% US marketshare and falling do not add up to growth. GM competes against itself more than anything else.
Phasing out Oldsmobile was the right move, selling Saab would be the right move, attempting to recreate Cadillac was the right move, killing off Pontiac, Buick (in the US), Saturn, and every other brand outside of Chevrolet would be the right move.
GM is still structured like it was when it owned over 50% of the US market. GM will eventually cave in on itself with all of it's brands.
Saturn is a canary in the mineshaft. It has a completely new product lineup and a remade image yet all of it's new models are pretty much sales duds. That should be a stark warning sign to GM about just what kind of shape their brand image is in and a lesson that they shouldn't blow billions on a niche brand.
GM's core business is Chevrolet and it's really a shame Chevrolet has not recieved the lion's share of GM's investment. Without Chevrolet taking it up GM isn't going to go anywhere. The majority of sales and the majority of growth will always be with GM's most famous and mainstream brand.
The sooner GM realizes this the better off the company will be.