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My Broken down Caddilac @ Feb 22nd 2008 8:16AM
The fact that GM axed Oldsmobile for Saturn still irks the hell out of me. Then again GM still gives money to losers like Saab and Suzuki (maybe even Pontiac if you want to get technical) while killing important programs like the new super V8 and Zeta cars which would do a hell of a lot more for GM than this measely startup brand that was napping for the entire 90's decade and early 2000s.
http://wheels.blogs.nytimes.com/2007/09/05/saturn-a-different-kind-of-car-company-indeed/
Good read.
geo.stewart @ Feb 22nd 2008 9:07AM
I agree Saab is a mistake. I think Olds was a mistake, their cars were better than Buicks at the time (Aurora, Intrigue vs the Century)) but maybe GMs perception of Olds was that it was too close to Cadillac ( I always thought it went Chevrolet, Buick,Olds, Cadillac). Buick is certainly hitting on better cylinders now.
But Saturn was never going to be what it was supposed to be. Cheap plastic cars that could not compete on performance, price, or amenities sullied the excellent dealer experience reputation that Saturn had.
Long after Olds was killed off, the US public went global and started calling for Euro cars. GM looked at Saturn and said hey we have this dealer network that people love and no cars worth putting on those floors. Why dont we use that as an import arm? SMART move. Ddi you read that the average transaction price has gone up SEVEN THOUSAND DOLLARS? That my friend is the sound of success. Saturn is still different, just that now its being successful at being different.