• Feb 21, 2008
We've learned a multitude of things working the automotive beat on the 'Net. Among them: the German press is great for rumors and GM will badge engineer damn near anything. A piece from Auto Motor und Sport lives up to both expectations, with a story saying that the impending arrival of the Saab 9-1 hatch in Geneva will spawn a Saturn derivative and possibly a Pontiac version. According to AMuS, The Saab is likely to be powered by a hybrid system soon after it's launched and the Saturn version could feature a removable roof between the A- and B-pillar. Other blatant speculation includes the possibility of a (God help us) Buick version. We're going to stop laughing and get back to work.

[Source: Auto Motor und Sport]


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    • 1 Second Ago
  • 17 Comments
      • 6 Years Ago
      I don't think that "Re-Badge" is a good word for this sort of thing. A better, non-inflamatory title for this would be: "Pontiac and Saturn to get 9-1 Derivative?" Because you all know that if this does happen, they wont look anything like each other. It's called Platform sharing people, and everyone does it.
        • 6 Years Ago
        G5 and Cobalt look nothing alike, I agree.
        • 6 Years Ago
        John Johnson: G5 and Cobalt are definitely more rebadge than platform-share. Since no one really wants either one (cue the Cobalt SS angry response) it doesn't matter that much.

        9-3 - Aura - Malibu is a decent platform share, they don't look like the same car with different nose and tail lights. Few people seem to want the Aura, and I'm not sure why... if I needed a FWD Transportation Unit it seems like a nice car, and reportedly drives well in XR kit. Ah, well, I drive a Subaru, I obviously don't have much in common with the average US buyer.
      • 6 Years Ago
      Here's an idea.

      Stop taking one effing car and badging it six different times.

      Make one effing car and put one effing badge on it.

      I'm so tired of clone cars that are the exact same. Just stop it. For real.
        • 6 Years Ago
        Finally someone I can agree with on this site instead of the same GM fanatic that things every move they do is awesome

        Seriously this re-badging crap from GM is getting annoying

        NEXT a Cadillac version of the COBALT WE CAN CALL IT CIMARRON

        • 6 Years Ago
        Are the G8 and Camero clones? Take a look at the Nissian Altima and Maxima, they are much closer and rode on the same plate form last year. Gm has been doing a much better job of reusing base plate forms like the Aura and Malibu, Saab and G6. If this fails then car shoppers will have a lot fewer choices soon.
      • 6 Years Ago
      Well seeing as the 9-1 will be riding on the same platform as the Astra. And Saturn = Opel from here on out. Its kinda a given that there will be the Saturn Astra and Saab 9-1.
        • 6 Years Ago
        Considering there's already a Saturn Astra, it's a good bet that there will be a Saturn Astra.
      • 6 Years Ago
      I don't get it. Why's everyone hatin' on GM so much? Re badge? Platform sharing, more like. What about Toyota's rebadge party? The Camry and Lexus ES. Is this a "rebadge? or is it platform sharing? They share nothing visible, and not too much that's invisible. Land Cruiser- LX? Nissan Armada- QX. The Acura TSX/ Euro Accord? VW is about to sell Chrysler-sourced minivans. Where's the venom for THESE? The Nissan Z, and Infiniti G 37 Coupe. Rebadge?
      Can anyone name a single GM platform that is shared among ALL the brands? No?.......That's because there aren't any!
      • 6 Years Ago
      This article is all screwed up. The 9-1 will most likely be based on the Delta II platform which will spawn the next-gen Astra. Seeing as Saturn already has the Astra (and will offer the next generation, but have it built in Ramos Arizpe or in Lordstown) there is no story here.

      The fact that there may be a Pontiac version will only mean that there is a strong possibility that the G5 is not just a "placeholder" product anymore and the next generation will be less of a badge engineered product and more of a bespoke looking offering.

      However, if the German magazine got some of the details wrong --- and this is more about the "sub 9-1" product that was rumored in Motor Trend (GM to build a Mini Fighter?), then it's certainly possible that Saturn (and MAYBE Pontiac) would get a version.

      Two different vehicles classes and just more mixed details.

      No real news here.
      • 6 Years Ago
      Has AMuS ever gotten something right? They seem to have a rumor a week.
      • 6 Years Ago
      I personally don't see the Buick happening, but I'm sure you went "God help us" when you first heard the GM's Lambda crossover platform was going to extended to the Buick marque and look now. They're flying off the lots. It's the one Buick you want to be seen in. So you never know here.
      • 6 Years Ago
      Awesome, kill and "Mercury-ize" Saab.

      Next step, get rid of the 9-5 or better yet, badge that as a Buick.
      In fact, it would be cheaper to rebadge the Aura as a Saab so the 9-5 won't even be needed.
      • 6 Years Ago
      Aaw come on... can't they pimp it out Caddy and GMC too? This could be a GREAT idea! GM really needs to do a little more brand engineering. Lazy, lazy, lazy.

      (I guess if they're considering chrome-ing it up for Buick, they're REALLY desperate about the new fuel mileage standards)
      • 6 Years Ago
      The dollar is weak. If the 9-1 could be built here (US) along side an Astra then it might actually allow SAAB to launch a more competitive (cheaper) entry vehicle.

      Just my .02 though.
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