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Automakers worldwide spend millions of dollars perfecting and updating their logos. Study groups offer input to help capture that timeless design and color that precisely represents their product. Once approved, the automakers drop tens of millions of dollars into promoting the new look in product and advertising. What happens when another company arrives with a mildly-modified copy-cat version of the same logo? Apparently, if the country is in Asia, not much.

A reader tipped us off to a site loaded with proprietary logos from some well-know automotive corporations, and their not-so-original Chinese, Philippine, Korean, and German... well, look-alikes. Sure, they aren't exact copies, but some of them are close enough to be kissing cousins.

Thanks for the tip, Alex!

[Source: Cartype]



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    • 1 Second Ago
  • 22 Comments
      • 7 Years Ago
      While the Chinese logo is not a good quality design, has anyone else noticed that the Toyota logo looks like a fish bowl with a turd floating in it!

      This may not be the image they are trying to put out to the market, but it sure fits some of their cars very well.
      • 7 Years Ago
      I don't see a mention of the Scion "S" that was lifted straight from the Studebaker "S"...
      • 7 Years Ago
      The Changan badge looks more like a Star Trek badge than Toyota's.

      http://en.wikipedia.org/wiki/Image:WilRiker.jpg
        • 7 Years Ago
        thats exactly what I was thinking
      • 7 Years Ago
      I think it wouldn't hurt the originals a bit. People who search for quality cars would ensure that they would buy the originals. Would you be interested in the Young Entrepreneur Society from the www.YoungEntrepreneurSociety.com? An interesting business site about successful entrepreneurs.
      • 7 Years Ago
      I don't buy the Pegaso/Carlsson one. They both have horses in them, that's about it. Ferrari has a horse too. And how come Pegaso (= Pegasus) doesn't have wings?

      What about the Peugeot lion and the Holden lion, eh?

      Or the S in a circle of Scion and Sachsenring (Trabant)?

      • 7 Years Ago
      Yep, all the automakers want a slice of the Chinese automarket, which is growing way faster than the US's. The Chinese aren't dumb, if you want to push into the market and to exploit the labor then you damn well will have to give a leg up to the domestic industry as well.

      What I hate the most is when some Chinese automakers hire foreign designer studios for a new design and people still accuse them of copying designs. Don't lump everyone together people.
      • 7 Years Ago
      i like how the site keeps referring to this fictitious "Infinity" when less than 8 pixels away they have a giant logo clearly showing the correct spelling.
      • 7 Years Ago
      "Apparently, if the country is in Asia, not much..."

      Why is it so difficult for you to understand that Asia does not mean China, Korea and Japan?

      • 7 Years Ago
      hyundai est 1947.
      Honda est 1948.
      hyundai came into the car building scene late. why is it so hard for people to understand this concept.
      • 7 Years Ago
      OMG! The Chinese COPY people? I never knew! Thanks AB for letting me in on this industry secret!

      Also, the Genesis logo is hardly copying. They have wings. Wheeee.
        • 7 Years Ago
        I think rubberbandman was stretching for an article and he REALLY stretched this time. While Jeep and Geep is pretty obvious, i'm not sure the logos are.
      • 7 Years Ago
      It seems that the big car companies supposedly being ripped off don't really care because most of them have joint ventures with the chinese carmakers.

      For example, BYD sells licensed copies of Daewoo vehicles. GM gets income from that deal. Changan motors (the Star Trek logo) has joint ventures with Suzuki, Ford and Mazda. Xiali is currently in a joint venture with Toyota (the company whose logo the supposedly ripped off). GM dropped its court case against Chery as long as Chery don't export them. First Auto Works has joint ventures with Toyota and VW.

      If the big car manufacturers were so concerned about the Chinese companies ripping them off, why do they sell them licenses or go into joint ventures with them? You can't complain about it, yet at the same time support and get profits from the industry in China.

      Plus, most of the logo rip offs aren't even close enough to worry about. Get over it.
        • 7 Years Ago
        China requires all foreign car companies wishing to do business in their country to partner up with a domestic car company. So, this way, the copycats get to learn all the hard stuff about building cars without doing much heavy lifting.
        • 7 Years Ago
        Smart Chinese I say. Why reinvent the wheel...
      • 7 Years Ago
      Anyone ever seen this one before?

      www.sulmw.com
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