• Feb 21, 2008
Click above for high-res gallery of the 2007 Mazda3

The Mazda3 has soldered on largely untouched since 2004, but the stylish econobox manages to win comparison tests against even its newest rivals. As a result, Mazda's top-selling vehicle worldwide has been a big-time favorite of tuners and enthusiasts. With a new i Touring Value model for 2008, even more buyers can now afford to experience Zoom-Zoom. For the very respectable price of $16,595, you get standard features like 17" alloy wheels, fog lights, a leather-wrapped steering wheel and shift knob, and MP3 compatible CD player.

With a starting price under $14,000, the Mazda3 is one of the best small car values on the market, and the new Touring Value edition offers features that in the past were only offered with much pricier models. We find it amazing that even five years after its original introduction, the Mazda3 is still tough to beat. Unfortunately, pics of the 2008 model, specifically the i Touring Value and the updated interior across the entire Mazda3 line, have yet to be released, so the 2007 model is shown above and in the high-res gallery below.


[Source: Mazda]



PRESS RELEASE

Mazda Announces Pricing on Updated MAZDA3; Adds New i Touring Value Model

IRVINE, Calif., Feb. 19 /PRNewswire/ -- Offering European sophistication, exhilarating driving performance, advanced technology and best-in-class safety, the MAZDA3 is a leader in the compact sedan segment and continues to be Mazda's best-selling vehicle globally. Mazda North American Operations (MNAO) today announced updated pricing for the popular vehicle, as well as a number of enhancements. Continuing to tell its value story, the MAZDA3 offers a starting suggested retail price of $13,895 for the i Sport M/T, and tops out at $21,145 for the s Grand Touring A/T model.

MAZDA3 buyers will get more bang for the buck in 2008 with the addition of the i Touring Value model, which replaces the i Touring Model and features standard Anti-lock Brake System (ABS), side-impact air bags, side air curtains, 17" alloy wheels, fog lights, color-keyed grille bar, leather-wrapped steering wheel and shift knob, MP3 compatible CD player and a piano-black decoration panel. The i Touring Value model has an MSRP of $16,595 for the five-speed M/T and $17,495 for the four-speed A/T.

In addition, all Grand Touring models produced in 2008 come with a standard six-way power driver's seat, and all MAZDA3 2.3-liter models and MAZDASPEED3 models receive an interior freshening. A factory-installed Sirius satellite radio with six month subscription is now included at no extra cost with the optional navigation system (Grand Touring Model).

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts, accessories and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.


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  • 29 Comments
      • 6 Years Ago
      The Mazda3 is a fantastic small car and I loved the interior and look of it, but after I test drove one I just couldn't buy it. The car was just too small for me, not the compact class just this car. Visability was poor and if I adjusted the seat my head was almost touching the roof panel and to get my legs in a comfortable position to use the clutch pedal my knees hit the bottom of the dashboard.

      I bought a Lancer Ralliart instead of the 3 2.3. The lancer had more room, a better engine and suspension, stereo, and visability. The interior was worse and the car had a bit more wind noise, but ultimately more livable. I traded that in on a '08 Lancer GTS which I love.

      I still wonder what it would have been like to have the Mazda though. Maybe its my love for my '85 RX-7 I used to have.

      • 6 Years Ago
      Just shows what Ford can do with small cars when they want to. The Euro focus and Volvo S40 are also great drivers cars.
      • 6 Years Ago
      Is this an end-of-the-run special edition? That's my guess, since most of the costs of production have been amortized and it's not costing Mazda much to add these features.
      Still, yeah, the 3 has been a great car for Mazda.
        • 6 Years Ago
        Does this mean Mazda is tweaking their 2008 model vehicles built in 2008 or are these changes for the 2009 model vehicles?
      • 6 Years Ago
      Let me add this to those who asked for a list of all the goodies:

      i “Touring Value” Model Product Highlights (in addition to or in place of i Touring content)
      • Standard ABS/SAB/SAC for customer peace of mind
      • 17" Alloy wheels for a more aggressive stance
      • Fog lights for an enhanced Mazda sporty appearance
      • Color keyed grill bar enhances the signature 5-point grill
      • Leather wrapped steering wheel provides the driver with a rich, tactile feel
      • Leather wrapped shift knob adds a sporty touch
      • MP3 Compatible CD player for the young audiophile
      • Piano Black decoration panel replaces wood for a more upscale appearance
      • 6 Years Ago
      Does this mean Mazda is tweaking their 2008 model vehicles built in 2008 or are these changes for the 2009 model vehicles?
      • 6 Years Ago
      I agree about the interior room. I can reach the pedals, steering wheel, and shifter comfortably with the seat all the way back, but my right knee does have to rest up against the center console quite a bit. The back seat is near useless. Trunk is adequate. If I was toting the kids regularly, it would not have made the cut. But for my purposes - commuting by myself, trying to have a little fun now and then - it's been great. The steering and brakes are wonderful. However the turning circle on the new Lancer is darned impressive too.
      • 6 Years Ago
      It is the best looking car in it's compact class but after driving one for a day last week I would never buy one. The car has very poor visibility out the sides and back making an unsafe car to drive regardless of all the positives. One would have to live with the good looks and not be concerned with driver awareness. And yes, I do use side mirrors but again interior wise you can't see anything.
        • 6 Years Ago
        One cannot completely rely on side mirrors alone in deciding when to switch lanes. The point I was making is that when glancing over to see who may be there, there is obstruction while looking across to the right because of the shape of the car. It is not a clean view like other cars in this class. But again as I said one has to give up a little of something to get something in return, and that return is the sporty styling.
        • 6 Years Ago
        Dude, I adjusted the mirrors but didn't raise the seat. Even so, because of the back seat the window is unusually high and would have to be mentioned in most write-ups as not user friendly. Looking out the sides is nothing but blind spots. Again sacrifice visibility for best in styling is how I see it. Incidently I spoke with an aquantence about the car and he surprisingly told me a friend of his had one for two years and recently sold it and the visibility issue was one of the reasons.
        • 6 Years Ago
        Jeff, the brand new rental car from Enterprise that I drove was a four-door sedan. I am 6' tall and a defensive driver. I have driven other cars in this class and again for looks this is a gem of a car, but bland looking cars like the Cobalt and Corolla seem to have more driver room and definately more visibility out the sides.
        • 6 Years Ago
        Poor visibility? Wow, you must have never driven a MINI, huh?
        • 6 Years Ago
        Poor visibility? Maybe you needed to raise the seat and adjust your mirrors. There is no way an average height person can't see out the sides and back of a Mazda 3.

        • 6 Years Ago
        yeah, never any visibility problems in my sedan. My seat is down to the floor, and I'm not tall, only 5'8".
        • 6 Years Ago
        Sedan or Hatchback? I've driven the sedan and didn't have that problem, but I could see visibility on the rear corners dropping from the hatchback's additional pillars. You know, just like it does on the Dodge Caliber or any other short hatchback.
      • 6 Years Ago
      Lancer ES (w/ premium pkg.) and Mazda3i Touring (w/ ABS/SAB/SAC pkg.) were my top contenders when I was shopping last year. Both seemed very stylish, had great safety ratings, and relatively low insurance rates.

      The Lancer has some neat features available (keyless entry/starting, bluetooth, nav) on the mid-level ES (these were only available on upper-level Mazda3, which is still a great deal as noted by others, but I was trying to stay as close to $15K as possible). Lancer has better front leg room, better rear seat space, a great warranty, and looks pretty sweet in GTS trim with those 18" wheels and aero kit. It also has a little more power (4 hp, 11 ft-lbs).

      But a few things swayed me to the Mazda. Better driving position (tilt-telescope wheel - simply could not get comfortable with the shifter and steering wheel in the Lancer with the seat all the way back), solid reliability ratings (been out for a few years). The Mazda 2.0 liter is more fuel efficient and felt more refined than Mitsu's (shared with the gosh awful Caliber and Compass), with better response at lower revs. Most importantly, my Mazda dealer had an aggressive quote, slightly below invoice, without any haggling required. Mitsu was sticking to MSRP at the time (last November). Also, the Mazda just looks better, to my eye. Wouldn't fault anyone for choosing the Lancer, but this time around, the Mazda was the better car for my needs.

      I'm averaging just under 32 mpg after about 4500 miles.
      • 6 Years Ago
      if this is worthy of an autoblog post, you guys should do a post on the update for the mazdaspeed3. Pretty new interior. The seats in the GT model get black perforated alcantara.
        • 6 Years Ago
        Agreed. This "update" has been on mazda forums for a while... the Mazdaspeed3 will also change two of its colors... Cosmic Blue and Sunlight Silver are out, in favor of a pearl white and a darker gray color (an RX8 anniv color, I believe).

        I was wondering when this was going to be official.
      • 6 Years Ago
      "soldered" on?
      should be soldiered on, me thinks.
      • 6 Years Ago
      Damn you Mazda! That puts it at a price point with a few of the features I wanted to start shopping again. Namely that 17" alloys and the extra airbags. But I think I'd have to see a full list of specs to decide.
        • 6 Years Ago
        Are you serious? If you won't buy it now, just don't don't don't. That car was screaming value in 2004.
        • 6 Years Ago
        You know you can always get a decent set of 17" rims and M+S (or even high perf summer) tires for under a grand. Looking at a trim level solely for the 17" heap of alloy doesn't make any sense.
      • 6 Years Ago
      I have a 2007 grand touring 3, and yes, I very carefully studied all the specs of all the compact car offerings, corolla, civic, impreza, sentra, cobalt, etc. The 3 came with the most standard features without nickel and diming you to death. Some of the features on the 3's touring and grand touring trims aren't even offered on some of the others, like leather heated seats, traction control, stability control, rain sensing wipers, are hard to find in this class. The civic didn't even offer leather seats in 2007, they had to come out with a new trim level for 2008 to offer some of the niceties it was missing.
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