Ducati and its awe-inspiring 1098 has delivered a knockout blow to its competitors with the 2008 International Bike of the Year trophy, winning the coveted award with 22 total votes, 13 higher than the next closest motorcycle, the Triumph Street Triple. This award goes to the best motorcycle of the year and is voted on by 15 independent motorcycle publications. Not only did Ducati take the top spot overall, it dominated the charts by also snagging ties for third place with the 1098S, sixth place with the Desmosedici and seventh with the Hypermotard. That's an impressive feat by any measure, but perhaps even better news for the iconic Italian company is that consumers seem to overwhelmingly agree with the choice. For the first time ever, the IBOTY held an online poll to accompany its official vote and the 1098 took first place there too with 996 votes. Second place went to the Desmosedici, third went to the 1098S and eighth was taken by the Hypermotard.
Ducati has been on a role lately, also scoring the "Best Bike of the Year" award from the Supertest World Association. These awards are going to very deserving bikes, which are also translating directly to Ducati's best sales numbers ever. We look forward to seeing the coming response to Ducati's winning streak from the drawing boards of the competition. It's truly a good time to be a sportbike enthusiast.