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Subscribe to this threadTata hearts Land Rover... Jag, not so much
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J.Crew @ Feb 19th 2008 3:34PM
This is the similar future Chrysler will face with Cerberus.
Richard @ Feb 19th 2008 3:39PM
Hopefully, though, Jag will be purchased by someone who wants to build proper motor cars.
Who else was in the running?
It would be a shame if - with the boost from the XF launch - the kitty got killed!
Mr. Oak @ Feb 19th 2008 4:20PM
Richard, the XF is a short term gain, this company is in really serious trouble.
The ancient XJ is not exactly flying off showroom floors,
The bloated hoover-craft called XK, to be competitive, needs to be two-thirds it's current scale and much more athletic.
The original S-Type was a wonderful statement car, seen what did to it lately?
The Mondeo in drag, should have replaced with a proper Jaguar sometime ago.
.....ahh The brand spanking new XF. Will sell a ton this year, with steadily decreasing numbers in subsequent years. Especially if it doesn't age gracefully.
The problem with Jaguar is that their cars are aimed at the snooty middle and upper class Brits, of which there are not enough to keep them in business. Also, said people now have choices, Audi, BMW, Porsche, Cadillac, Saab, Volvo etc.