http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/ Autoblog Comments for Tata hearts Land Rover... Jag, not so much http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 3:34PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Who else was in the running?

It would be a shame if - with the boost from the XF launch - the kitty got killed!]]>Feb 19th 2008 3:39PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
The ancient XJ is not exactly flying off showroom floors,

The bloated hoover-craft called XK, to be competitive, needs to be two-thirds it's current scale and much more athletic.

The original S-Type was a wonderful statement car, seen what did to it lately?

The Mondeo in drag, should have replaced with a proper Jaguar sometime ago.

.....ahh The brand spanking new XF. Will sell a ton this year, with steadily decreasing numbers in subsequent years. Especially if it doesn't age gracefully.

The problem with Jaguar is that their cars are aimed at the snooty middle and upper class Brits, of which there are not enough to keep them in business. Also, said people now have choices, Audi, BMW, Porsche, Cadillac, Saab, Volvo etc.]]>Feb 19th 2008 4:20PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Sadly they can't survive on their own as they'd become even less competitive then they are now.

So who would make a good parent company? BMW came to mind actually.]]>Feb 19th 2008 3:39PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
I see BMW of more of threat for Jaguar then a parent. ]]>Feb 19th 2008 3:51PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Successful car companied should not continue playing this game of "Hot-Potato" with this company.

Their Sports car (XK) should be sporty, you think?

Their Luxury car (XJ) should be gunning for the Bentleys and RRs etc. only more athletic.

Their mid-line car XF or S-Type should become a true Sports Sedan. Hell, if Cadillac can do it....

Their entry level car should appeal to younger demographic. Imagine Jaguar style with EVO\WRX attitude? Instead they now sell to blue and silver haired empty nesters.]]>Feb 19th 2008 4:51PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Cerebrus, fo' sure! :D

In all seriousness, I think Tata might milk Jag until the XF hype (assuming there is any) dies down.]]>Feb 19th 2008 3:55PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 4:03PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 4:25PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Another guess is that Jag could be destined for death with no one ready to take on a luxury automaker with the auto climate the way it stands today. ]]>Feb 19th 2008 4:06PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/]]>Feb 19th 2008 4:08PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 4:54PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Kill the old cat now, it has already used up its 9 lives.]]>Feb 19th 2008 4:33PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 4:44PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Unfortunate. So is my wife's face.

Oliver]]>Feb 19th 2008 5:04PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 5:07PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/Feb 19th 2008 5:48PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
Hyundai has expressed interest in the past with the luxury marque.

Nissan, and through extension Renault, could definitely benefit from a lot of the technology and platforms that currently underpin the big cats.

I would be happy either way because both will take the job of resurecting Jaguar seriously. ]]>Feb 20th 2008 12:32PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
800, 000, 000 for the campany... and rest for 3 years worth of company cost etc...

the halo cars
the super sedan on par with a Bentley... or a rolls
a small sports car like a cayman

the bread and butter
the XF: make it more like the concept
Xtype: distance it from the ford legacy and make a supercharged version... and have it keep the all wheel drive as standard..

Headlining
the next XJ: have you seen the concept...

So wrong it right:
Jag need something to make people talk... make a crossover on the scale of the Buick Enclave... but with a diesel hybrid engine standard...

Jag has so much potential... i wish i could buy it and fix it.. then die...]]>Feb 19th 2008 6:20PMhttp://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/http://www.autoblog.com/2008/02/19/tata-hearts-land-rover-jag-not-so-much/
All the "what if" scenarios concerning world-beating sports cars may come true should Bamford acquire Jaguar.

--chuck
http://chuck.goolsbee.org

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