• Feb 19, 2008
While a lot of the media's attention towards the impending sale of Jaguar and Land Rover has been focused on the former and not the latter, it came as a surprise to hear that Tata might unload Jag soon after the deal goes down.

According to sources speaking with InsideLine, Tata purchased a 450-acre swath of land in Gurgaon, outside of New Delhi, for the explicit purpose of building Land Rovers. That's going to be a tough pill to swallow for LR's labor unions, which supported the sale of the both companies last year after Tata became the top bidder.

The source went on to say that "... Jaguar will be spun off almost immediately." To whom remains a question, but one of the other automaker's vying for a piece of the British meat pie could soon be in the race again.

[Source: InsideLine]


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  • 16 Comments
      • 6 Years Ago
      Sir Anthony Bamford wanted to buy Jaguar, independent of Land Rover, and Ford would not do it. Let's hope that Tata makes that happen. Sir Anthony is the head of JCB (a tractor maker) better known to those here on Autoblog as the land speed record holder for a Diesel powered vehicle, set at Bonneville Salt Flats not too long ago. His father knew Sir William Lyons, Jaguar's founder. Sir Anthony also owns some historically significant Jaguars (C-type, D-type, etc) and desires to make a similar contribution to the history of the marque.

      All the "what if" scenarios concerning world-beating sports cars may come true should Bamford acquire Jaguar.

      --chuck
      http://chuck.goolsbee.org

        • 6 Years Ago
        Bamford owns most of the cars shown on Victory By Design: Jaguar.

        It would be great if a true enthusiast and good business manager were to get it, even better, a british one. I would be glad to see Jaguar going into such favorable and independent hands that are truly interested in building a good brand image by building a great product.

        The idea of Jaguar coming under Aston Martin's new owners, as well, sounds viable. Aston is doing fantastically lately.

        But I disagree with some here. I don't understand the perrenial "I hate brand X, it should just die already" sentiment. Jaguar, Pontiac, Mercury, and any other brand that could really use some attention.

        If that wish were granted, then people will complain when there are no choices in the market, and past brand equity is lost, rather than recycled and re-invented.

        XJ is a fine chassis, and could use a re-fresh, which is rumored to bear resemblance to the XF.

        But it should DEFINITELY NOT be a Roller, or Bentley competitor. That is the quarter-million club, and Jaguar just isn't there. That would be a sure way to KILL jaguar, by writing a check that it can't possibly cash.

        Jag needs to re-focus, and fervently compete with S-class, Lexus LS, or BMW 7-series, or the CS concept, or even Quattroporte. The $80-$125k segment, and toward the sporty side of full-size-lux.

        XF needs to be undercutting the 5-series as a sport sedan from the Queen's dominion. Not a British Buick.

        XK is a good grand tourer, but Aston Martin is much more the sports car. If Aston's management were to re-incorporate it's british sister, the XK needs to move to another segment, not so close under Aston's price points.

        The XK should get a bit of a re-invention, but not an abandonment of what is good about the current model. It should shrink a bit, and get a slight facelift, and an injection of sport. It has good lines, though, which don't need to be abandoned, just refined and slimmed down.

        With a good V6 and V8 combination, and killer british sports car E-type style at Corvette/Boxster S prices, and weight class, it could be a force to be reckoned with. At 80k, big and fluffy, it doesn't really out-SL mercedes, or out 6-series BMW, and thus, doesn't compete favorably.

        Two lines is all they need. A RWD Sedan and Sports car at $40-$55k, and a full size Luxury car at $80-120k with lots of bespoke options, and sportier than the S-class or Lexus LS. Full branding and support, with british cottage industry custom touches.

        Once they get those down and really MASTERED, THEN maybe consider an XJ lux-coupe, based on the XJ sedan, like the 6-series, or the CL-mercedes. (not to replace the sportier, lighter ~$50k XK-F Sports car, related to the XF sedan)

        And MAYBE a shooting-brake crossover bespoke people-mover that would positively embarrass the Mercedes R-class.

        They should leave the Ultra-premium sport 2-door machines to Aston Martin.
      • 6 Years Ago
      The best thing for Jaguar would be a quick death... rather than us having to bear witness to yet many more years of procrastinated death throws.

      Kill the old cat now, it has already used up its 9 lives.
      • 6 Years Ago
      The best scenario for Jaguar would be to be purchased by its management team + maybe some external capital.
      • 6 Years Ago
      Who would make a good parent company to Jaguar?

      Sadly they can't survive on their own as they'd become even less competitive then they are now.

      So who would make a good parent company? BMW came to mind actually.
        • 6 Years Ago
        For some reason I don't see that happening...

        I see BMW of more of threat for Jaguar then a parent.
      • 6 Years Ago
      With sales that are starting to pick up, I don't understand why Ford would still want to get rid of Jaguar.
      • 6 Years Ago
      Who would make a good parent company to Jaguar?

      Cerebrus, fo' sure! :D

      In all seriousness, I think Tata might milk Jag until the XF hype (assuming there is any) dies down.
      • 6 Years Ago
      Maybe the group that purchased Aston Martin would be interested in purschasing Jaguar or one of the private equity groups that wanted to buy them before. I could also see a Chinese company come knocking like SAIC; but they may be waiting for Chrysler which would make more sense because it would give the Chinese a large dealer network and a brand indentity.

      Another guess is that Jag could be destined for death with no one ready to take on a luxury automaker with the auto climate the way it stands today.
      • 6 Years Ago
      So, I guess Ford knows what they are doing by selling. Even Tata does not want that money loser. Hey Carlos, want a car company?
      • 6 Years Ago
      How about Hyundai picking up Jaguar?
      • 6 Years Ago
      This is the similar future Chrysler will face with Cerberus.
        • 6 Years Ago
        Richard, the XF is a short term gain, this company is in really serious trouble.

        The ancient XJ is not exactly flying off showroom floors,

        The bloated hoover-craft called XK, to be competitive, needs to be two-thirds it's current scale and much more athletic.

        The original S-Type was a wonderful statement car, seen what did to it lately?

        The Mondeo in drag, should have replaced with a proper Jaguar sometime ago.

        .....ahh The brand spanking new XF. Will sell a ton this year, with steadily decreasing numbers in subsequent years. Especially if it doesn't age gracefully.

        The problem with Jaguar is that their cars are aimed at the snooty middle and upper class Brits, of which there are not enough to keep them in business. Also, said people now have choices, Audi, BMW, Porsche, Cadillac, Saab, Volvo etc.
      • 6 Years Ago
      Fiat and Tata have recently entered in a Joint Venture.
      Fiat Group is stuck with an ailing Alfa Romeo brand abut has announced plans to re-enter the US Market by 2010.
      Problem is that Alfa has no V8, no RWD platform, no US dealer network, poor quality or reliability and bland interiors but gorgeous (no pun intended) looking cars. Merging Alfa with Jaguar through the Tata JV, will solve half of Fiat's problem with Alfa.
      If Fiat is clever enough, they might no even have to pay cash for it. They will supply "free" engines or technology to Tata for the next 10 years.
      Oliver
      • 6 Years Ago
      Remember, one reason Tata is purchasing the companies is for their technology. Once they get it; they will be dumped.

      Unfortunate. So is my wife's face.

      Oliver
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