- Feb 19, 2008
Geneva '08 Preview: Kia SOUL burner concept, the Koreans go after Scion
Click the Kia SOUL Burner concept to enlarge
Part of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars unique. Kia now looks like it wants to follow a similar strategy for the production version of the new SOUL compact CUV. At the Geneva show in a couple of weeks, it'll be showing a trio of SOUL concepts that highlight the personalization options for the new car. The first teaser shot of the one Kia calls the SOUL Burner has just been released showing off its matte paint finish, tattoos and fancy wheels.