Let's set this story up by placing the players on a map. First, Kia, which is a South Korean automobile company. Secong, Mali, which is a country in Africa. Third, Kia Netherlands, which sells the Korean cars in Holland.

Now that we're clear on who's where, here's the story: According to AfricaNews, Kia Netherlands is offering new car buyers a chance to purchase carbon offsets by funding biodiesel production in Mali. New Kia buyers in the Netherlands can calculate their annual CO2 emissions and donate money (between 15 and 65 Euros) to a Dutch charity, Trees for Travel, which will then plant, among other things, jatropha plants in Mali. The oil from the jatropha seeds is then processed into biodiesel and distributed locally. It may take a global network to organize this scheme, but on the face of it, it makes a lot of sense.

[Source: AfricaNews]

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