Mopar has been selling products for Jeep vehicles for a while, but in an announcement at the NADA show, it's finally decided to move beyond bike racks and vinyl care products.
Chrysler's performance parts division will begin offering the equipment buyers normally purchase through aftermarket firms soon after they leave the dealership. While the first run of parts – everything from carbon fiber appliqués to stereo systems – aren't what you'd call Rubicon-rated, Mopar will also be offering heavy-duty bumpers equipped with winches, lifted suspension setups and other off-road ready kit.
In addition to the product push, dealers and owners can sit down in front of the new Electronic Accessory System – dubbed EASy – where they can customize their ride as they see fit. The system is only available at dealers right now, but Mopar will be launching an online site on March 31st so potential mud-pluggers can soup-up their rides from the comfort of their couch.
All the equipment can be installed by dealers, something that's key to the product's success, since most owners buy accessories for their Jeeps within the first 90 days of rolling off the lot.
[Source: Automotive News – Sub. Req.]
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Reader Comments (Page 1 of 1)
Avinash machado @ Feb 18th 2008 9:40AM
Well soon they will be offering Mahindra kits. Enjoy the Mopar kits while available.
Tyo @ Feb 18th 2008 9:59AM
Hopefully theyll have back stock in older stock mopar parts. Im looking for the stock mopar skid plates for the WJ.
J. D. Billiford @ Feb 18th 2008 11:45AM
>>> This is great news for current and potential Jeep owners ... and long overdue. But as the saying goes, "better late than never."
Jeep'n @ Feb 18th 2008 12:29PM
Will they have a kit so i can throw away the boat anchor 3.8 V6 and install a real 4.0 Jeep engine?
Guenther @ Feb 18th 2008 12:39PM
They have had proper off-road parts at Mopar forever and a day- skid plates and bumpers, most notably.
DODGE57HEMI @ Feb 18th 2008 11:23PM
FORGET THE 4.0 PUT IN THE NEWCUMMINS 4.2 V6!!!!
Wally @ Feb 19th 2008 8:20AM
Jeep owners enjoy a very healthy aftermarket availability....Jeep and dealers should have realized this long ago and profited. Would I buy aftermarket parts from a dealer knowing that he'll jack up the price just as he does his service?
Not as long as I can buy on-line, usually tax free, and cheaper.
....a Jeep CJ-7 owner.....
scappy @ Feb 20th 2008 4:14PM
I personally see most Jeep owners that are looking to actually go off-road are more of the do-it-yourself type.