http://www.autoblog.com/2008/02/18/fords-effing-problem-needs-a-fix/ Autoblog Comments for Ford's "effing" problem needs a fix http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/02/18/fords-effing-problem-needs-a-fix/http://www.autoblog.com/2008/02/18/fords-effing-problem-needs-a-fix/You mentioned the trucks starting with 'E' like Edge and Explorer. The F150 is like an 'E' designation because the letter F is pronounced with an 'E' as in 'Eff-150'. Then there is Mercury - Milan, Mariner, Montego, Marquis. The whole company is under this spell.

I remember reading a book about the auto industry (can't remember the title) and Henry Ford II wanted to name a new car the 'Phoenix' (starts with an 'F' sound). He was disappointed to learn that that name was taken by a GM car (Pontiac Phoenix). One of the executives at the meeting muttered under his breath to another that maybe they should call it the Ford Phuck.]]>Feb 18th 2008 10:11PM