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Subscribe to this threadFord's "effing" problem needs a fix
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EVan @ Feb 18th 2008 7:27PM
"The Dearborn automaker's two most successful cars of the past 40 years are the Taurus and Mustang, both of which are decidedly sans F."
Yea, but they have sold a lot of trucks adorned with the 6th letter of the alphabet. (understatment)
Ford doesn't just stop at cars with the alliteration theme: Edge, Escape, Explorer, Expedition, Excursion. One would have thought that the Flex would have gotten the "E" treatment as well. Maybe they're trying to dissassociate the Flex with the increasingly less popular SUV bodystyle and associate it more with the car bodystyle that customers are, willingly or not, showing more interest in.
Frank @ Feb 18th 2008 10:11PM
EVan,
You mentioned the trucks starting with 'E' like Edge and Explorer. The F150 is like an 'E' designation because the letter F is pronounced with an 'E' as in 'Eff-150'. Then there is Mercury - Milan, Mariner, Montego, Marquis. The whole company is under this spell.
I remember reading a book about the auto industry (can't remember the title) and Henry Ford II wanted to name a new car the 'Phoenix' (starts with an 'F' sound). He was disappointed to learn that that name was taken by a GM car (Pontiac Phoenix). One of the executives at the meeting muttered under his breath to another that maybe they should call it the Ford Phuck.