• Feb 18th 2008 at 7:04PM
  • 59



Towards the end of 2003, Ford unveiled the Freestar. It was a lousy minivan, and its name wasn't much better. From there the f-bombs started pouring in with the Freestyle, Five Hundred, and Fusion. Ford had a Shakespearean stranglehold on alliteration, but outside of the decent success of the Fusion, Ford's effed-up naming convention brought little name recognition to the Blue Oval's car lineup. When Allan Mulally came to town, he scrubbed the Freestyle and Five Hundred names for the much more recognizable and respected Taurus and Taurus X, but unfortunately the basic shape of the family haulers didn't change enough for customers to want them.

Detroit News Columnist Daniel Howes accurately points out that Ford is back to effing up the names of its vehicles. The Flex arrives this summer, and the Fiesta arrives in 2010. The News says Ford marketing head Jim Farley questioned why the Flex name would adorn Ford's full-size crossover, but even the ex-Toyota wunderkind is unable or unwilling to lose the F. We don't understand the fixation Ford has with the sixth letter of the alphabet. The Dearborn automaker's two most successful cars of the past 40 years are the Taurus and Mustang, both of which are decidedly sans F. As a matter of fact, the Camry, Civic, Accord, Impala, and Malibu are all alliteration-free. Sure, if the Flex and Fiesta are great products they'll sell no matter what they're called, but we'd like for Ford to give us an effing break.

[Source: Detroit News]


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    • 1 Second Ago
  • 59 Comments
      • 7 Years Ago
      Is it just me, or is Ford under really effffffin ridiculous criticism for the dumbest S*it ... yet again. I mean come on.. Im not a Ford guy…but I wouldn’t mind being one if my company would buy me one instead of a Peterbilt…., but jeez... isn’t there way better things to pick on , from wayy worse car companies?.. i mean there def are some that are worse. Don’t really see the point here… it is just a name.
      • 7 Years Ago
      Why don't they name them after animals again; Falcon, Mustang, Cougar...etc...
      • 7 Years Ago
      A whole article dissing Ford's F-car names and no Focus mention!?!?
      • 7 Years Ago
      Welcome to 2006.
      • 7 Years Ago
      OK... this has been going around the blogs, and let's clear something up here and now: Ford did not name the Fiesta because it is "F" or because they are trying to rekindle love for the car from 30 years ago. They called it Fiesta because that's what it is called in every market in the world. We keep asking for everything from Europe, and then they bring something over, basically unchanged, name and all, and we crap on it. It just baffles me. Howes' article is absolutely devoid of recognition of what brought the Fiesta here in the first place - the type of leadership that Mulally gave to make sure we had the car, and had it mostly unchanged from the Euro version, not to mention the products that are following it from Europe, Australia and being developed in the U.S. Leading into the future, indeed. Just idiocy.
      • 7 Years Ago
      2000s models aside, Ford has a long and proud history of F'ing names: Falcon, Fairlane, and Fairmont come to mind. Not to mention the F-Series...

      C'mon Ford, add one more F'ing name to the US lineup and bring over (back?) the Falcon.
      • 7 Years Ago
      The Festiva was a Kia-built version of the first-generation Mazda 121.
      • 7 Years Ago
      Ford has 32 years of tenure already invested in the Fiesta nameplate, and it wants that nameplate to remain as global as it is now. It's a simple as that.
      • 7 Years Ago
      Fords a bunch of effing idiots thats why the love f it also stands for what the strive for and that is failing, they have made only a few smart chioces lately that being bring the (Verve over) Fiesta and the EcoBoost motors which rox's my socks! Now if only the would bring the Euro Focus and some aussieland cars we might be saying something other then Ford can EFFF itself lol.
      • 7 Years Ago
      Ford is effed up.
      • 7 Years Ago
      The Fiesta that Ford brought to the US used a variant of the English Ford "Kent" block engine, which meant that with a little work the Lotus Twin Cam head could be fitted. Not sure if a BDA will fit.
      • 7 Years Ago
      Sheer idiocy maybe?
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