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Subscribe to this threadThe end of the muscle car, yet again?
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Noidor @ Feb 16th 2008 3:30PM
I don't think that muscle car market is on its way out, but it has become rather fragmented. There are a number of ways for public to interpret as to what a muscle car means to them. Does it necessary have to be a car with ton of power to be a drag racing tool and yet steer clear of road courses? I doubt it.
I think easily tunable cars with entertaining handling, good power, and everyday practicality are the way to go. It's all about how a car makes you feel.
So maybe it makes sense to offer a variety (3+?) of performance cars in similar price range ($23k to $31k) to suit different tastes. They could share platforms, components, parts and therefore costs could be reduced, and since their style will be different they will appeal to a larger audience in total, and volume sold will be higher, thus further reducing the manufacturing costs.
Of course this will be rather difficult to achieve because of CAFE standards, but still possible with utilization of right technology.
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