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click above for more high-res pics of the 2009 Ford Fiesta


With two and a half weeks to go before the Geneva Motor Show, Ford has finally released details on the production version of its new global small car. After the Verve concept debuted at the Frankfurt Motor Show last September, the speculation began about what it'd be called when it arrived in showrooms. Ford's marketing team decided that more than three decades of brand equity was too much to throw away, so this car will be called the Fiesta everywhere in the world that it's sold, including the United States. US fans probably shouldn't get too attached to the 3-door hatchback shown above, though, as it's all but certain that we'll be getting a four-door sedan instead.

As spy photos in recent months have indicated, the production Fiesta stays remarkably true to the Verve concept. Aside from some detailing of the light clusters and framed side glass replacing the concept's flush glazing, the production car is virtually identical to the concept on the outside. This good news continues when you open the door, as the basic interior design is the same as the concept's, but with slightly less flashy-looking switchgear. Underhood, the Fiesta gets a range of five gasoline and diesel-fueled four-cylinder engines. Like the new Mazda2 with which it shares its architecture, the Fiesta is the same size as the car it's replacing, but high-strength steels allow it to be lighter. Production kicks off this fall in Cologne, Germany, to be followed by a second assembly plant in Spain. An Asian facility will be announced at the Beijing show in April, while a site for North American models will be announced later. We have bemoaned the dearth of small car choices here in the US and vilified Ford for keeping its Euro offerings away from us for a long time here at Autoblog. While we still have a bit longer to wait, the emergence of the new production Fiesta is reason to be very enthused. Put simply, it's exactly what we've been asking for. And it's coming.


[Source: Ford] undefined


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  • 86 Comments
      • 7 Years Ago
      This car is beautiful, but it looks smaller than the concept. This size is acceptable if it posts 40+ both highway and around town. Otherwise, bring the Euro Focus to the u.s.
      • 7 Years Ago
      No Mazda2 then? I'll take it.
      • 7 Years Ago
      Good on Ford for getting this out the door. It can't come fast enough! Great looking small car.

      Hopefully us Canadian's will get the hatch, since we actually buy them :D
        • 7 Years Ago
        I'll second that. A hot little hatch would be so cool (especially now that the Focus is trunk only). Little hatchbacks certainly can sell. Look at the Fit. Honda can't build them fast enough.
      • 7 Years Ago
      I have a sneaky suspicion that we won't see those wheels or the repeater lights in the mirrors. I doubt nav will be an option either.

      It's coming here to be an econobox...hard to believe they could add those nice amenities and make much of a profit.

      Here's hoping they see the light that these cars will be large volume sellers in the future and make them available with higher-end features.
      • 7 Years Ago
      Here's hoping it comes here sooner than 2 years from now, and that we get the choice of the hatchbacks! Come on, Ford! Bring the Kuga, too.
      • 7 Years Ago
      NO HATCHBACK FOR U.S.? NO SALE TO ME.

      I would strongly consider this for my ZX3 replacement in a year or two. I just need something (fun) to commute to work in and I occasionaly haul a large item like a bike or chair. A trunk in a subcompact car is just stupid.
      • 7 Years Ago
      Please Ford, Sell the hatch in the USA. Hatch, Sedan, 5 Door, Wagon. Ford needs them all. Diesel model, and svt model too thanks.

      Then,... don't just sit on it for 12 years while everyone moves on to better stuff, keep it fresh, unlike the Focus, where you made it uglier and uglier as time went on. It WILL sell, and I'll be the first in line for the hatch.
      • 7 Years Ago
      The interior looks awesome!
      • 7 Years Ago
      Bwahahaha! "three decades of brand equity"

      'scuse me, but I have seen three decades of Fiesta's, and it has been three decades of suck.

      Marketeers.

      • 7 Years Ago
      we are getting the hatch in addition to the sedan based on response from the market. the fact is, 72% of all focus sales (when there was a hatch offereing) were for the sedan. that is not much of a business case for tooling a plant for a hatch, Ford has said it will make the hatch here based on market response to the concepts.
      • 7 Years Ago
      That little will be enough. The rear end will have the tiny US license plate opening. The rear tail lights will be bland single bulb red turn/tail/brake combo to save money, the headlights will be single bulb 9004's to save money, there will be no side or mirror turn signals to save money, the interior plastics will be thinner to save money. Ford and GM for the most part always do something to change the car. The Saturn Astra 5 door is an exception. The 3 door did get the US rear bumper treatment.
      • 7 Years Ago
      I was almost hopeful till you said no 3door.
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