Geneva '08 Preview: Bugatti taps Hermès for special edition Veyron
Click the above for a high-res gallery of the Bugatti Veyron from Geneva 2007.
When a vehicle costs $1.4m, can go 253 mph and has a lifetime production run of only 300 vehicles, it's a very special ride. How, then, do you up the ante to make the vehicle even more amazing? When you're talking about the Bugatti Veyron, more power than the stock 1,001 hp just isn't the answer, so the super-upscale automaker is looking to pile on even more luxury on the inside. Bugatti is tapping into its history to once again team up with Hermès on a ultra high-end interior package. Hermès, which became famous for its leather saddles in the 1800s, switched over to cars and planes early in the 20th century, and the company supplied materials for Bugatti in the '20s.
Bugatti is set to unveil the Hermès Veyron at the 2008 Geneva show, and we'll be there to snap pictures of the absurdly rare supercar right from the show floor.The Hermès Veyron will likely have a production run similar to that of the Pur Sang, which included all of five units, and sold out in less than one day. One would think that for $1.4m you would get the top of the line interior, but it looks like the richest and luckiest of society's elite will get their hands on this exclusive four-wheeled beast.
Gallery: Bugatti at Geneva 07
[Source: World Car Fans]
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Reader Comments (Page 1 of 1)
Kentaros 9:39AM (2/12/2008)
this is filth, utterly filth.... but someone going to buy it anyways....
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MCS05 9:50AM (2/12/2008)
In my line of work a Hermes is an engraving machine. At first I could not make a connection to Bugatti.
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akatsuki 10:08AM (2/12/2008)
So those people who bought a Veyron before were not getting VW's best? Co-branding works only when you are trying to raise your profile, but this just seems unnecessary. Plus, anyone who can afford this would not bother buying a upper middle class aspirational brand like Hermes for their leather goods when they could just afford custom work by a real craftsman...
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James 10:19AM (2/12/2008)
They already make a Hermes edition Helicopter so why not a Veyron:
http://www.sybarites.org/2007/10/09/eurocopter-ec-135-l’helicoptere-par-hermes/
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why not the LS2/LS7? 11:30AM (2/12/2008)
Look, Bugatti found a way to not only make 5 more Veyrons than they promised, but to make a new one that makes the others less impressive.
I'd be pissed if I bought a Veryron, but then again with Ferrari pulling this crap too (with both building extras and making the FXX), I guess probably the buyers expect it by now.
Hey VW, if you lose money on each Veyron made, why would you go out of the way to make more? Try pulling that "it's not economically feasible to make a car like the Veyron, but we'll do it again anyway" crap some more.
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2004m3driver 2:45PM (2/12/2008)
Why the hell not. Lambo teamed up with Versace and Versace isn't even known for leather. However, Hermes is about as expensive as it gets. (26k purse anyone?) So this just makes sense, especially when those elite few want to "stand out." Whatever its their money. I personally would want a pur sang one.
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f3rg 5:35PM (2/12/2008)
Sounds too much like "herpes" and "hermet".
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DIRETTORE 9:41PM (2/12/2008)
* James
http://www.sybarites.org/2007/10/09/eurocopter-ec-135-l%e2%80%99helicoptere-par-hermes/
Isnt Hermes an STD?
LS2/LS7 - Do you have any remote idea how incredibly expensive it is to Research & Develop & Produce an Exotic Sports Car?
When Bugatti came out with the EB110 they had to apply for an exemption for crash testing because they could not afford to crash their vehicles which were so incredibly expensive to build.
The Porsche 959 also was a money looser. But the idea behind 'Halo' cars is to generate hype & spark interest for the brand. Other benefits include filter down technology to use in other products.
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