Volkswagen may be serious about returning to its "people's car" roots by importing a small vehicle to the U.S. with a turbocharged 1.4-liter engine. Stefan Jacoby, CEO of Volkswagen Group of America, told Automotive News that something like the Polo could fly here in the States, as well as "lifestyle" vehicles like the smart and MINI, and something he described as a "little bit SUV-looking and a little van."
The inclusion of a new, economical model into Volkswagen's lineup could be based around the up! concepts that have made appearances on the auto show circuit this past year, and Jacoby hopes that pricing could be set in the $13,000 to $14,000 realm. The move is in an effort to capitalize on American's supposed desire for more fuel-efficient models that won't break the bank and cause less cringing at the pumps. However, despite Jacoby's comments about small vehicles, VW is still contemplating a return of the Phaeton to the U.S. – something that's directly opposed to its desire of become a more affordable marque for the masses.
[Source: Automotive News – Sub. Req.]