Are you prepared for Wrath of the Lich King? WoW Insider has you covered!

Infiniti to subsidize European dealerships

It's easy to forget that the luxury brands the Japanese automakers started in the late '80s were established specifically for the U.S. market. However, much like its competitors, Nissan's Infiniti brand has expanded outside of North America, establishing itself in several Asian markets, and is now in the midst of an all-out assault on Europe.

Infiniti Europe hopes to have 78 dealers across the continent by the end of 2010 selling an initial line-up consisting of the new EX (shown), FX and G models. It's also reportedly considering the development of a compact crossover around the size of the Audi A3 specifically targeted for Europe. Nissan realizes, however, that it will take a long time for Infiniti to establish itself in the market, and as a result is planning to financially subsidize its European dealerships in the short term until they can turn a profit.

[Source: Automotive News Europe – sub. req'd]

Subscribe to these comments

Reader Comments (Page 1 of 1)


Autoblog Features





Featured Galleries

2009 Ford Focus RS
Racecraft 420S Mustang
2009 BMW 7 Series
ROUSH Horse Trainer
2009 Dodge Ram 1500 R/T
First Drive: Rolls-Royce Phantom Coupe
Mazda3 Rendered Speculation
<i>Fast and the Furious</i> movie car transporter
2009 Dodge Challenger brochure
First Drive: 2009 Chevrolet Traverse
Aston Martin Kilgour Vantage V8
Novitec Rosso F430 Scuderia

 

Find Your Next Car


Sponsored Links

Autoblog bloggers (30 days)

#BloggerPostsCmts
1Jeremy Korzeniewski850
2Noah Joseph821
3John Neff777
4Chris Shunk573
5Jonathon Ramsey570
6Dan Roth5113
7Alex Nunez4633
8Damon Lavrinc437
9Frank Filipponio323
10Michael Harley3015
11Sam Abuelsamid295
12Sebastian Blanco230
13Drew Phillips160
14Chris Tutor111
15Merritt Johnson91
16Justin Gardiner30
17John McElroy30

Weblogs, Inc. Network