Has Cerberus killed the Viper?
According to Jalopnik, yes. We reported yesterday that as a part of Project Genesis, Chrysler was planning to cut more models in addition to the PT Cruiser Convertible, Pacifica, Crossfire and Magnum. Jalopnik is reporting that, according to several of its sources, the decision has already been made that the Dodge Viper SRT10 will be cancelled, as well. The decision was reportedly made after Cerberus took control of Chrysler and was not part of the automaker's future product plans prior to its split with Daimler.
While the current 2008 Dodge Viper SRT10 just received an update for 2008 that includes a new version of its iconic V10 engine capable of producing 600 horsepower and a track-ready ACR model, it was only ever meant to be on the market for another two years until the fully redesigned next-gen Viper bowed. Since that's reportedly not going to happen, the Viper will reportedly be sold as is through the 2011 model year.
The Viper has never been a cheap car to build, being assembled by hand at the automaker's Connor Avenue Assembly Plant. The obvious argument for killing the halo car is that money spent on developing the next-generation Viper could go towards better interiors and more appealing designs for bread and butter models, the sales of which keep the lights on at the company's Auburn Hills, MI headquarters. The Viper, however, has always been more than just a halo car for Chrysler, it's been a symbol of what the company can do when it's firing on all cylinders. If this report is true, to see it cancelled indicates just how lean these times really are for Chrysler under its new management.
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