Chicago 2008: Bridgestone talks about "One Team, One Planet"
The short version of the tale is that the tire manufacturer is working on the reduce, reuse, recycle method. Whether it's retreading a tire (a process that uses 68 percent less oil compared to making a new tire - 7 gallons vs. 22 gallons) or giving the State of Tennessee ten thousand acres to be set aside as a nature reserve, there's a lot more going green here than low-rolling resistance tires. Don't worry, we talk about that, too. Listen in here (8 MB, 17 min).
You can see high-resolution images of all the panels in the "One Team, One Planet" in the gallery below.
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