• Feb 7th 2008 at 9:41AM
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Ford's European-developed Verve will go on sale in the States sometime in 2010, aimed to capture some of the burgeoning small car market. Making money on small cars is always the sticking point when talk turns to subcompacts, and Ford's eyeing Mexico as the production location for the Verve. The Detroit Free Press has spoken with insiders who concur that while it'd be tough to build the Verve in the United States, Cuautitlan, Mexico makes more sense.

US automakers have been building cars in Mexico for years. The wages are lower, OEM suppliers are following the car companies across the border, and the government is happy to deal. Mexico is also ideally positioned to send cars north to the US and Canada, or move vehicles down to South American markets. Brazil has also been mentioned as a potential production location, but that doesn't seem as practical as Mexico, according to the Freep's moles. One thing is for sure, when the Verve arrives, there'll finally be some stylish Ford cars to buy here in the U.S.

[Source: Freep]

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    • 1 Second Ago
      • 7 Years Ago
      Picture of production version:


      Coming 03/06/08 Geneva IMS

      EuropeUK sales 10/01/08

      US 08/09

      Assembly NA - Camaçari, Bahia, Brazil
        • 7 Years Ago
        Wow, if that's the production version then that's pretty disappointing. Now I understand how a company can throw out an awesome concept car that the public clamors for, then when they build it nobody buys it. That Verve concept looks awesome and would be at the top of my shopping list. The production version? Pass. I don't know what they did but they sure fuglied that thing up somehow.
      • 7 Years Ago
      I agree with mike. I don't particularly like Civics but Honda has had the formula right for a while now.

      That being said. I love this design. I hate to ape for the euro fords like we all do, but those designs are great looking. I would like a crack at something this good looking sometime soon. I'm sure Ford wouldn't try to change this too much for production. Although they did make the new US Focus....
      • 7 Years Ago
      mike...this is Ford's entry into the b car market...Not meant to compete with the Civic at all
      • 7 Years Ago
      You don't have to make money on small cars.

      Read it again. You don't have to make money on small cars. Small cars are loss-leaders to hook first-time buyers. You build a good small car that guarantees the buyer will be back in the showroom when their needs grow, at which point you move them into something with fatter margins.

      Do you think someone buying a Fit or Versa stands a good chance of going back into a Honda/Nissan showroom? Do you think someone buying an Aveo is going to do the same with with regularity at Chevy?
        • 7 Years Ago
        No kidding, BMW's taking a loss on every MINI, err.. wait...

        Counter #2:

        Yes, you can create brand loyalty, but only if the car's worthy of it. Must budget small cars (which is the majority of small cars out there) don't inspire confidence in the brand.
      • 7 Years Ago
      I have to agree with some on here I don't understand how Toyota and Honda can make small cars in the US but not Ford or GM. Also if the car looks anything like the example provide by glasshousemole this will be a another hit like the 1st Gen Focus. I just wish american cars weren't so cheap as to always have all red tail/turn lights. Some how they always find a way to ruin a great design.
      • 7 Years Ago
      This is a VERY good point. Toyota, Honda and Nissan have all been building vehicles successfully (and profitably!) in the USA and Canada for years, but it seems that GM and Ford continue to struggle.

      In GM's case, i'm convinced that if they consolidated their brands and vehicles into one best-of-class model in each product category, they'd be making significantly better cars and significantly stronger profits.

      How much money is wasted badge-engineering (and badge-manufacturing and badge-marketing) multiple vehicles that compete with each other for the same customer?

      Honda and Toyota have it right. They make one vehicle in each segment, with only minor overlap at the top end where their more profitable larger vehicles cross over into even-more-profitable Acura/Lexus territory.
      • 7 Years Ago
      How is it that Toyota and Honda can build in the US and Ford can't? I understand that the union is a killer, but is it really that bad?
      • 7 Years Ago
      Unfortunately US teams rarely can leave a design alone when it comes from somewhere else. For some reason, maybe ego, they have to change things, usually the lights and front and rear facia. The car Could come in just as it is but i'm sure it will get cheaper headlights, bland red tail/turn lamps, a chrome grill and "american" interior appointments.
      • 7 Years Ago
      Great, but First of all it will not look like this when it is finally build. Also by the time this comes out Honda will have all new Civic out by then.

      Say what you want but when it comes to small cars most people will chose Civic over anything named ford or Chevy.
      • 7 Years Ago
      As I get older, I find my cars are getting smaller! From the F250 to an Expedition down to the Zephyr and now an Escape . . . I may end up in a Verve!
      • 7 Years Ago
      Who cares where it comes from, gets built or is being sold. Ford US needs this car right now. Or give us the dang Euro Focus. Why should Spain have all the great Fords?
      • 7 Years Ago
      I can get behind that. Young single female buys a Corolla, then gets married and has kids then buys a Camry, Highlander, RAV4 etc. Before you know it she's dropping $45K on a Sequoia.

      Ford needs to make money though. They gotta try to make some money on whatever they can. I think if they build this it'll start out being demanded ahead of supply like the Honda Fit was at first.
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