• Feb 6, 2008
click above to view high-res gallery of the Suzuki Equator

Suzuki's Gene Brown showed the automaker's rebadged Nissan Frontier named the Equator today at the 2008 Chicago Auto Show. The Suzuki Equator is set to go into production by the end of this year and should deliver a decent truck experience, seeing as how it is based on the already proven Frontier and will be built alongside it in Smyrna, Tennessee. Acknowledging that many people will probably be asking themselves, "Why a truck and why now?" Brown shared that trucks are not dead, despite rumors to the contrary. He also explained that most Americans think of motorcycles when they think of Suzuki. And with more than a million bikes sold over the past five years, that makes a pretty sizable market for customers who might like a truck with a matching badge. But thinking a little beyond just motorcycle owners, Suzuki developed three different concepts that represent a truck that matches the capability of an RMZ-4 sport bike, another that captures the backwoods spirit of a Quad, and a third that would make a great boat towing vehicle down at the Quay. And so it was also fitting that the three concepts were called the RMZ-4, Quad and Quay.

The truck actually looked fairly handsome in all three forms, but the black Quay (shown) really looked rather classy. While the RMZ-4 and Quad featured some concept-like styling add-ons, the Quay looked completely ready for prime time. The Equator will come with a choice of a 152-hp inline-four or an optional 4.0L DOHC V6 delivering 261 hp and 281 lb.-ft. of torque. Those will be matched to the buyer's choice of a five-speed automatic, a five-speed stick for the I4 or six-speed manual with the V6. You can read the rest of the details after the jump.



PRESS RELEASE:

SUZUKI DEBUTS ALL-NEW EQUATOR MIDSIZE PICKUP TRUCK
AT 2008 CHICAGO AUTO SHOW

  • 2009 Suzuki Equator makes global debut in Windy City
  • Striking activity-oriented Equator concept trucks communicate "Way of Life" brand spirit
  • New pickup adds automotive offering for cross-divisional Suzuki product aficionados

CHICAGO (Feb. 6, 2008) – To bolster its versatile and dynamic product line, enhance the company's bold and adventurous brand identity and further expand the growing line of products marketed by approximately 500 Suzuki dealers nationwide, American Suzuki Motor Corp. debuts its all-new 2009 Equator midsize pickup truck at this year's Chicago Auto Show. The introduction of the Equator marks Suzuki's first entry into the midsize pickup truck market and expands the company's offering of activity-oriented cars and trucks.

Leveraging Suzuki's credibility as a maker of lifestyle-oriented, fun-to-use products, the Equator offers the perfect blend of style, utility and off-road capability that truck buyers – many of whom are current Suzuki motorcycle, ATV and marine product owners, loyalists and ambassadors – demand and enjoy. Developed as a joint effort with Nissan North America, Inc., and based on the Nissan Frontier, the 2009 Equator will be available in both Extended Cab and Crew Cab body styles and rear-wheel and four-wheel-drive configurations. The all-new 2009 Suzuki Equator pickup truck is scheduled to go on sale in the United States in the fourth quarter of 2008. Pricing has not yet been announced.

"Since Suzuki has continued to strengthen its brand equity among outdoor enthusiasts, we thought now was the right time to produce a vehicle that meets the additional needs many of these people have," said Mark Harano, president American Suzuki Automotive Operations. "Truck buyers are a particularly good fit for Suzuki since they're likely to participate in motorcycle riding, power boating and other lifestyle-oriented activities that fit with our brand identity and our product portfolio. The Equator provides Suzuki with an opportunity to build an authentic connection with a group of consumers who are familiar with our brand and, in many circumstances, own other Suzuki products."

To introduce the Equator, Suzuki is unveiling three separate representations of the truck during its Chicago Auto Show press conference. The three concepts, coined the RMZ-4 for off-road enthusiasts, Quad for outdoor adventurers and Quay for boating and watersports aficionados, showcase Suzuki's diverse brand spirit, while illustrating the capability and flexibility of the all-new Suzuki Equator.

In addition to Chicago's global reveal of the all-new Equator, Suzuki will showcase the SXForce, a sportbike-inspired concept reinforcing the link between the company's rich motorcycle heritage and versatile line of fun-to-drive automobiles, as well as a range of outdoor and performance-oriented motorcycles and ATVs, including the KingQuad 450, LT-R450 QuadRacer and all-new Hayabusa sportbike, to name a few.

2009 Suzuki Equator
Performance and Functionality
Built at Nissan's manufacturing facility in Smyrna, Tenn., the 2009 Equator features a fuel efficient 2.5-liter DOHC inline four with 152 horsepower and 171 lb.-ft. of torque or an optional 4.0-liter, V6 DOHC engine producing a class-leading 261 hp with 281 lb.-ft. of torque. Designed for outstanding performance and durability, the Equator's V6 engine incorporates an aluminum block with cast iron cylinder liners, forged steel crankshaft, microfinished crankshaft and camshafts, Teflon®-coated pistons, variable valve timing and a silent two-stage timing chain.

The Equator is matched to either a five-speed electronically controlled automatic transmission (I4 and V6), five-speed manual transmission (I4) or six-speed manual transmission (V6), and offers an available shift-on-the-fly four-wheel-drive system with an electronically controlled part-time two-speed transfer case. For enhanced off-road capability, the rugged Equator offers a comprehensive off-road traction system, including four-wheel limited slip, electronic locking rear differential, Vehicle Dynamic Control (VDC), hill descent control and hill start assist.

The Equator's strong, fully boxed frame anchors a long 125.9-inch wheelbase (Extended Cab or Crew Cab/regular bed), enhancing driver and passenger comfort and stability, while its overall length of 205.5 inches (Extended Cab or Crew Cab/regular bed) provides the perfect balance of utility, maneuverability and composure for a midsize pickup truck. The 2009 Equator features an all-steel double-wishbone front suspension and solid axle rear suspension with overslung leaf springs and a long suspension stroke for optimized off-road dynamics. Maximum towing capacity is rated at 6,500 pounds. EPA fuel economy estimates are still preliminary.

Other Equator powertrain components include engine-speed-sensitive power-assisted rack-and-pinion steering for responsiveness and good on-center feel and standard four-wheel disc brakes with Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD). Equator also features a variety of available wheel and tire packages, including 16-inch off-road style wheels with rugged 265/75R16 tires and 17-inch wheels with 265/65R17 tires.

Styling and Utility
The all-new Equator features a contemporary exterior design with a number of unique Suzuki elements, including hood, front fenders, grille, bumpers, front fascia and tailgate. Both Equator Extended Cab and Crew Cab models offer an available high-utility bed that includes a factory-applied spray-on bedliner and an extensive tie-down system with adjustable tracks, providing ultimate cargo hauling flexibility through the use of five special "C" cross-section rails mounted in the bed (two channels in the bed floor and one each on the bed side rails and the bed header panel). Removable utility cleats slide into the channels, providing a wide range of attachment points for securing cargo – including Suzuki motorcycles or ATVs. Suzuki also will offer specialized bed accessories that make loading, securing and transporting a motorcycle or ATV easier than in many competitive trucks. To further satisfy the needs of active lifestyles, Suzuki will offer its customers a full range of more traditional accessories for use with the channel system, including bed dividers, sliding cargo trays and modular storage units. Crew Cab models will offer an available roof rack.

Interior
The Suzuki Equator offers the driver and up to four passengers a functional interior that combines versatility, cargo utility, comfort and convenience. Both Extended Cab and Crew Cab body styles feature flip-up rear seats, a fold-flat front passenger seat and removable storage boxes tucked beneath the rear seats to provide additional cargo capacity. The Equator offers additional convenience features such as a dual glove box with lock, damper and lamp, center console storage and one-liter bottle storage integrated into the front doors. A host of cupholders and power points are standard throughout the truck. Equator Crew Cab also will offer available leather-appointed seats, including a power-adjustable driver's seat, heated seats, heated mirrors and a factory-installed moonroof. Additional available interior amenities include a Bluetooth® hands-free phone system, Rockford Fosgate-powered audio system with six-disc in-dash CD audio system, optional satellite radio and MP3 capability and MP3 player aux-in jack.

Safety and Packages
The all-new Equator includes a comprehensive list of standard safety equipment, including zone body construction with front and rear crumple zones, dual-stage front supplemental air bags with seat belt sensors and a front occupant classification sensor, three-point front seat belts with pretensioners and load limiters and Tire Pressure Monitoring System. To make the safety story even stronger, the Equator comes equipped with supplemental front seat side-impact air bags and standard supplemental curtain air bags for side impact and rollover protection for front and rear outboard passengers. Additionally, Extended Cab and Crew Cab models provide three-point seat belts for all rear seat occupants, including the center position for the Crew Cab. The LATCH (Lower Anchors and Tethers for CHildren) child seat anchor system is provided in the rear seat of the Crew Cab model.

Equator RMZ-4, Quay and Quad Concept Vehicles
Designed to match Suzuki's performance-oriented motocross motorcycles, the RMZ-4 concept offers rugged off-road performance in a Crew Cab. This Equator-based concept, built by the Carlab of Orange, Calif., features a number of exterior modifications, including a bed extender provided by Amp Research, an eye-catching graphic treatment, 18-inch black chrome wheels and specialty Luzlab headlights. The truck's striking exterior is matched by an equally stunning sound system that includes an Alpine HD-Radio unit connected to Rockford Fosgate amp and speaker components.

Another Carlab creation to debut in Chicago, the Quay concept is built to suit recreational boating and watersports lifestyles, with a customized paint job that reflects the look of Suzuki's line of marine engines. With an Extended Cab, long bed and hefty towing capabilities, the truck also is equipped with a state-of-the-art Visteon nav-control head unit that provides satellite radio, MP3 and navigation capabilities, in addition to Rockford Fosgate amp and speaker components. The Quay also sports special 20-inch wheels and a matching locking hard tonneau cover.

Built to resemble the Suzuki QuadRunner ATV, and to accommodate a recreational outdoor lifestyle, the Quad concept was developed by Torrance, Calif.-based Andry Specialty Vehicles and comes outfitted with a Crew Cab and military "look and feel." In addition to a custom paint job and a two-and-a-half inch front end lift, the exterior of the truck has been modified with a set of 500 series fog lamps, a safari-style front bumper, front skid plate and tubular rocker guards. To enhance the vehicle's overall appearance and performance, the Quad is equipped with Yokohama Geolander tires that ride on 17-inch custom aluminum wheels and features Rockford Fosgate amp and speaker components.

Suzuki SXForce
The SXForce is one of the latest additions to Suzuki's media-acclaimed Suzuki LIVE Series (LIFESTYLE VEHICLES) – a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers.

Reinforcing the link between the company's rich motorcycle heritage and versatile line of fun-to-drive automobiles, the SXForce is a sportbike-inspired concept based on all-new 2008 SX4 Sport. Designed and built by Road Race Motorsports of Santa Fe Springs, Calif., the SXForce boasts a powerful 250-horsepower, 2.0-liter, turbocharged engine matched to a five-speed manual transmission.

The exterior shell of the SX4 Sport has been modified to be eye-catching to both four-wheel and two-wheel enthusiasts. It features a striking blend of carbon fiber, Flash Pearl White and Orange Metallic paint and showcases a number of performance-based automotive parts and stunning motorcycle accents, including sportbike-style side rearview mirrors and dual exhaust, also found on the championship-winning GSX-R1000.

While the SXForce is sure to be a showstopper on display, it was designed to look even better on the road. This fully drivable, track-tested SX4 Sport concept receives several performance enhancements, including a fully tuned performance suspension system, F1-style outlet gills to help underhood air flow, tailored rear bodywork with carbon fiber diffuser, Carbontrix rear wing, Tein coilover suspension height and damper setup, and reinforced structure to further enhance rigidity for optimal handling. The SXForce is outfitted with 18-inch Enkei racing wheels and a staggered high-performance Toyo T1-R tire package – 225/45-18 in the front and 235/40-18 in the rear. It also is equipped with Rotora six-piston calipers with two-piece 355mm rotors for sportbike stopping power.

The motorcycle theme continues inside the SXForce, beginning with suede and leather seats and interior appointments, mimicking sportbike leathers. Other interior enhancements include motorcycle instrument cluster and controls, roof air intake for optimal breathing and a revised track-themed interior featuring carbon fiber components and accents. Engine vitals are monitored via a Zeitronix ZT-2 wideband data logger and all vital engine parameters are logged on a laptop and viewed on the ZT-2 gauge mounted on the Hayabusa handlebars. The SXForce is equipped with an integrated Garmin navigation system, and its rear seats have been removed and replaced by a high-output Rockford Fosgate audio system.

2008 Suzuki Auto Product Line
Suzuki's full line of 2008 vehicles include the stylish four-door SX4 Sport, bold and functional five-door SX4 Crossover, versatile XL7 midsize SUV, rugged Grand Vitara compact SUV, the Forenza sedan and Forenza Wagon, and the Reno. Every vehicle in the line provides Suzuki's standout virtues of toughness, leading-edge style and high-end features at very competitive prices. All 2008 Suzuki automobiles are backed by America's #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.

About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 187 countries. For more information, visit www.media.suzukiauto.com.


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    • 1 Second Ago
  • 19 Comments
      • 6 Years Ago
      You know, I've been looking for something in a re-badged Nissan pickup..
      • 6 Years Ago
      More motor companies need to make something similar to this. If they would just make a small four-door truck with a tiny pick-bed, and if any way possible put a V-8 in it, like a Jeep Grand-Cherokee with a pick-up bed instead of a hatch-back. I know that it would sell exceptionally well.
      • 6 Years Ago
      If they want to sell any. They need to sell them at their motorcycle/ATV show rooms not car dealerships.
      • 6 Years Ago
      Exterior -OK
      Steering wheel - Get rid of it ASAP
      Front Console - Might require a little more esthetic work
      Overall - Price it cheap and it could work.
      • 6 Years Ago
      Equator looks nice. Wouldn't buy it, but looks nice.
        • 6 Years Ago
        I think it looks nice too. The olive drab looks version looks mean. The Yellow would appeal to Suzuki dirt bike fans and the black one looks soooo 1970's with that stripe down the side. It's just different enough to be cool. I would buy one. Given that it will most likely be cheaper than the Nissan and have a lot longer warranty. Why buy the Nissan?
      • 6 Years Ago
      The front recall me one thing, no... not the Nissan. But the the best selling small truck in America, the Toyota Tacoma. But hey Suzuki, that's not just the that make selling well.
      • 6 Years Ago
      Oh man, I started to read the press release but I couldn't get past the 1st sentence:

      "To bolster its versatile and dynamic product line, enhance the company's bold and adventurous brand identity and further expand..."

      Ghaak. That made me think of Dave Barry's "Twenty-Five Things It Took Me Over 50 Years To Learn":

      #18 says "The value of advertising is that it tells you the exact opposite of what the advertiser actually thinks"

      Check it out at http://www.lucidcafe.com/library/pearls.html then reread the press release above.
      • 6 Years Ago
      Thats not a bad idea...kinda like the kia dealerships around here in FL where you buy one car and get a second one free, but in this case you buy a hayabusa, and get this free
      • 6 Years Ago
      What the heck is with the grille?

      The blacked-out one from the "green" version is nice but those punctured grey bars are just plain awful.
      • 6 Years Ago
      It looks good. Much like the Fronteir. It will be good vehicle especially with the 4.0 liter V6 that Nissan offers in the Fronteir. Check out some other photos and specs at their Truck site; www.suzukiequator.com.
      Chris
      • 6 Years Ago
      Why are they even bothering?
      • 6 Years Ago
      Maybe this is still a milestone -- a mark of Suzuki's newfound devotion to rebadging real cars instead of Daewoos and GMs.
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