If you've made it far enough in professional football to be named the most valuable player at the Super Bowl, chances are you can already afford any car you want. So Eli Manning, star quarterback for the champion New York Giants, chose something he couldn't have: the Cadillac Escalade Two-Mode Hybrid.
As part of the MVP award, Manning was given his choice of any Cadillac he wanted. He must have been up on the latest car news (reading Autoblog in between games and practices?) and told GM that, with the hybrid Escalade coming out this summer, he wanted the first one. Maybe he saw all the ads for the truck during the game.