• Feb 5, 2008
The Australian website GoAuto figured that if Bob Lutz wouldn't give up the name of the proposed small Cadillac, it would coin it. So the new Caddy could be known as the "ATS." It's certainly anonymous, but not any more contrived than the rest of the alphabet soup that makes up Cadillac's naming structure.

Regardless, Lutz told the Aussie web-pub that the ATS, "... is, or would be, about the size of a BMW 1-series – maybe a tiny bit bigger to enable larger wheels." Sounds good to us, but the on-again, off-again proposal of rear-wheel drive cars coming out of the General causes us to remain skeptical. If it does come to fruition, it will be built atop the Alpha platform with the help of Holden.

[Source: GoAuto via Motor Authority]


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    • 1 Second Ago
  • 17 Comments
      • 6 Years Ago
      because an entry level rwd car will build a younger base which is desirable when your current geriatric clientel is about to die. lexus is suffering from this problem. bmw's biggest seller is the 3. there are countless reasons for a kappa platform'd sedan. it may be the only way i would consider moving from a g35 6mt sedan to a cadillac.
      • 6 Years Ago
      in the us market dont the car names kinda follow the old pattern...

      C(atera)TS
      S(seville)TS
      D(eville)TS

      ...or does that not make sense?
      • 6 Years Ago
      Hasty generalization, Ad Hominum, no references (is a link hard to find?). Looks like fun, I'll try!

      GM is making a real turnaround here! They are making sweeping changes that are replacing bad products with great ones right on time with their schedule. They really have their stuff together. The imports with their ricers are quaking in their boots about now! (well, I didn't quite get an Ad Hominum in there, but whatev.)
        • 6 Years Ago
        I'll have a quart of whatever you are having Dean.
      • 6 Years Ago
      ATS is the name of a large rim producer (they supply the DTM with rims) pretty sure Caddy would run into nameright problems with a ATS nameplate?



      • 6 Years Ago
      Edit: Reply button doesn't work. Replying to Cowboy Bob.
      • 6 Years Ago
      What's the word on the 3-series/G35 a competitor? 'Cause the CTS isn't it.
      • 6 Years Ago
      Cimarron!!!
      • 6 Years Ago
      My thought exactly.... this is risky waters... :)
      • 6 Years Ago
      CTS-V!!
      • 6 Years Ago
      Why would GM want to go "down market" with it's Cadillac brand when there are plenty of near luxury choices in it's other products?

      GM should concentrate on delivering on it's promise of a CTS coupe before looking to compete with the BMW 1 series.
      • 6 Years Ago
      The article mentions that this "ATS" is a BLS replacement, not in addition to the BLS. This will be the 1/3 series fighter, which makes sense since the new 1-series is really just a 3-series before 3-series bloat got out of control.
      • 6 Years Ago
      If it is going to size in at the 1 Series size, couldn't they put it on the Kappa platform? That's the one rwd platform that doesn't seem to be in any danger and it sizes right in with the baby bimmer.
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