Honda recently launched a new green ad campagn called Problem Playground. It just kicked off the second phase with a TV ad that features Honda's hydrogen fuel cell FCX Clarity (which you can watch below the fold). The ad's voiceover is done by Garrison Keillor and goes like this:

A hydrogen car with zero emissions. More efficient solar panels. Hybrid engines. When you love solving things, isn't every a problem a playground?

The ad's general theme is that Honda enjoys problem solving the same way that children enjoy a playground. Pretending to be Honda workers, 140 actors work together to create puzzle piece structures of green things like the FCX Clarity. No special effects either: those are really thousands of Rubix cubes spelling out hybrid. The ads were created by Wieden & Kennedy London with planning by Publicis Groupe's Starcom.

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[Source: YouTube]


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