China, where the streets are paved with Robbie Williams
Whether you like his music or not, Robbie Williams is a highly successful recording artist. After selling 25 million records as part of Take That, he went solo in 1995 and has sold 70 million records worldwide since. His latest album, Rudebox, didn't do so well, and his cash-strapped recording label EMI was left with millions of unsold CDs. The solution: use them to pave roads in China.
EMI, headed by the appropriately-named Terry Firma, announced that it is shipping over one million silicon copies of Rudebox to China for use in street-lighting and road-surfacing projects. This isn't the first time Williams (no relation to F1 team owner Sir Frank) has popped up in the automotive media, having shot the innovative Love Supreme video that splices himself into vintage grand prix racing footage alongside Jackie Stewart, which, we've placed after the jump for your viewing pleasure.
[Source: contactmusic.com via Carscoop]
Reader Comments (Page 1 of 1)
The Doctor 6:12PM (2/04/2008)
Who's this Terry Firma? Anything to do with Terra Firma Capital Partners?
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jeff 6:20PM (2/04/2008)
pretty funny video considering robbie williams doesn't even drive.
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Kevin 6:59PM (2/04/2008)
This is the first time I've seen the music video for "Supreme". Honestly, I didn't even know that there was one. Cool video.
And that's an awesome move on China's part. Robbie Williams is HUGE everywhere except in America. Here, he can remain virtually anonymous whereas outside of the USA, he's akin to Elvis.
Thanks for sharing Noah! Very cool!
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Luis 7:00PM (2/04/2008)
Even after the video...still don't know who Robbie Williams is...oh well.
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