Whether you like his music or not, Robbie Williams is a highly successful recording artist. After selling 25 million records as part of Take That, he went solo in 1995 and has sold 70 million records worldwide since. His latest album, Rudebox, didn't do so well, and his cash-strapped recording label EMI was left with millions of unsold CDs. The solution: use them to pave roads in China.

EMI, headed by the appropriately-named Terry Firma, announced that it is shipping over one million silicon copies of Rudebox to China for use in street-lighting and road-surfacing projects. This isn't the first time Williams (no relation to F1 team owner Sir Frank) has popped up in the automotive media, having shot the innovative Love Supreme video that splices himself into vintage grand prix racing footage alongside Jackie Stewart, which, we've placed after the jump for your viewing pleasure.

[Source: contactmusic.com via Carscoop]

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