• Feb 1, 2008
GM starts year off strong, industry as a whole sees lower sales

Analysts and automakers alike have been warning us that 2008 is going to be another tough year, and January only served to prove them right.

General Motors, up 2.1, though its total sales are small enough not to affect GM's overall numbers by much). GMC even got a big push from strong Acadia sales (up 335.1% to 7,318) to grab the honor of being our Biggest Winner.

Every other automaker, however, saw lower sales last month compared to January 2006, though double-digit drops were avoided by all except Chrysler. Ford Motor Company fell 4.1 increase in Focus sales to 11,600. Both Toyota Motor Co. and Honda America fell 2.3 drop in sales. Chrysler, meanwhile, fared that worst with a 12% decline, though it claims this was a result of reduced fleet sales and was expected.

Check out sales figures for each individual brand below (the BMW Group and Subaru have not yet reported). Since there 25 selling days in both January 2006 and 2007, the numbers below represent both the percentage change in total number of vehicles sold and daily average sales rate.

Biggest Winner
GMC 13.3% at 32,270 (1/07: 28,488)

Biggest Loser
Jaguar –52.2% at 664 (1/07: 1,390)

BRANDS

Acura –14.2% at 11,168 (1/07: 13,017)
Audi 0.3% at 6,418 (1/07: 6,399)
Buick 6.1% at 12,749 (1/07: 12,013)
Cadillac 7.7% at 14,792 (1/07: 13,740)
Chevrolet 0.7% at 149,548 (1/07: 148,449)
Chrysler –17% at 34,372 (1/07: 41,486)
Dodge –12% at 69,884 (1/07: 79,461)
Ford –0.7% at 131,074 (1/07: 132,006)
GMC 13.3% at 32,270 (1/07: 28,488)
Honda –0.5% at 87,343 (1/07: 87,773)
HUMMER –23.4% at 3,050 (1/07: 3,980)
Hyundai –22.6% at 21,452 (1/07: 27,721)
Infiniti –3.6% at 8,644 (1/07: 8,964)
Jaguar –52.2% at 664 (1/07: 1,390)
Jeep –6.0% at 33,136 (1/07: 35,361)
Kia –5.2% at 21,355 (1/07: 22,524)
Land Rover –16.7% at 2,859 (1/07: 3,433)
Lexus –8.2% at 20,299 (1/07: 22,118)
Lincoln –16.8% at 7,985 (1/07: 9,594)
Mazda 10.2% at 21,212 (1/07: 19,265)
Mercedes 7.1% at 18,275 (1/07: 17,069)
Mercury –26.2% at 9,296 (1/07: 12,604)
Mitsubishi –23% at 7,226 (1/07: 9,383)
Nissan –7.8% at 67,961 (1/07: 73,680)
Pontiac –4.3% at 23,025 (1/07: 24,060)
Porsche –13% at 2,595 (1/07: 2,984)
Saab –25% at 1,772 (1/07: 2,362)
Saturn 12.1% at 15,359 (1/07: 13,705)
Suzuki –13% at 7,120 (1/07: 8,179)
Toyota –1.4% at 151,550 (1/07: 153,732)
Volkswagen –13.2% at 14,411 (1/07: 16,610)
Volvo 2.9% at 8,036 (1/07: 7,808)

NA: BMW, MINI, Subaru

COMPANIES

Chrysler Group –12% at 137,392 (1/07: 156,308)
Ford Motor Co –4.1% at 159,914 (1/07: 166,835)
General Motors 2.1% at 252,565 (1/07: 247,464)
Honda America –2.3% at 98,511 (1/07: 100,790)
Nissan North America –7.3% at 76,605 (1/07: 82,644)
Toyota Motor Co. –2.3% at 171,849 (1/07: 175,850)


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    • 1 Second Ago
  • 33 Comments
      • 6 Years Ago
      I don't know why my comment showed up here?!? Please disregard.
      • 6 Years Ago
      GM "retail" sales were up 11% and fleet sales were down. I can see why . . . Malibu, Enclave, Acadia, CTS, and then the Aura, Vue and Cobalt are gaining traction.

      Are people finally realizing that the Toyota Blandmobile is just another appliance on wheels?
      • 6 Years Ago
      well if Hyundai continues that slide they may only sell 400,000 and not 500,000 like they want.
      • 6 Years Ago
      No suprise with Mazda's numbers going up. I was so impressed with the CX-7, that I leased a 2008 CX-7 GT a few months ago. Nothing can touch the handling in its category at the price. Now, if only the rear drive CX-5 will become a reality...
      • 6 Years Ago
      I wonder if the Mercury sales numbers are approaching those of Oldsmobile in their final years.
      • 6 Years Ago
      "I feel pretty and dangerous"

      ACTUAL line from Cadillac commercial.

      Ford numbers were really bad. Fleet sales were up this month making retail sales look even worse.
      • 6 Years Ago
      Great job Mazda and GM! go Buick, i've had my eye on that LaCrosse Super model for a family fun car! ill give my Olds Aura to our neighbor!
      • 6 Years Ago
      I haven't been in a G8 myself, but I've heard the opposite--that the interior is quite nice. Looks like a modernized version of my GTO's interior, which most will agree is very nice for the pricepoint.
      • 6 Years Ago
      So, Daimler-Benz was blamedfor their use and abuse of the now chrystler-llc. What about GM/Toyota and Isuzu??.. Gm left is for dead!! and toyota bought shares in order to exploit their advacements in diesel technology., but has since not been the good samaritan that Isuzu needs. I know Mitsubishi is still the largest shareholder, but those were acquired from GM, and some were sold to toyota. What does this mean for Isuzu???

      And on mitsubishi, can someone analyze and explain to me their downward trend?,...is it the project America platform vehicles that are dwindling??
      • 6 Years Ago
      Uh, hey, John? It's 2008, buddy. :-D
      • 6 Years Ago
      lol, don't kid yourself
      Although we all wish SAAB were independent again :(
      • 6 Years Ago
      I know that. But my point is, their two volume models are actually old! While the 7 and 9 most certainly have helped boost sales, the 3 and 6 are still the two volume cars. And yet, they're at the end of their product cycles and still selling. Last year was the best year ever for the 3, and the first Mazda model ever to eclipse the 100K mark in the US.

      If they can keep this momentum going, and not bastardize the new N.A.-specific 6 (which they have stated will be bigger to compete with the Accord/Camry), I see them giving the Japanese "Big 3" some fits.
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