Filed under: Sedans/Saloons, Marketing/Advertising, Videos, Hyundai
VIDEO: Hyundai Genesis Super Bowl ads
click above image to view Hyundai's Super Bowl commercials
The Super Bowl is this Sunday, and that means we get to see the best commercials that money can buy, and perhaps some football, as well. Hyundai was unsure whether it wanted to spend $2.5m a pop for two :30 spots (a voice over by the Dude doesn't come cheap), but in the end the South Korean automaker decided the Genesis sedan was a big-time product, and it deserved a spot on the world's biggest stage. We loaded both of Hyundai's ads after the jump, and we like what we see.
Hyundai deliberately shied away from any sort of pizazz or funny gimmicks, instead focusing on the virtues of its 375-hp rear-wheel-drive sedan. The silver Genesis on center stage, which is actually the Korean market model (note the winged "Genesis" hood badge and home-market grille), looks great in motion, and Hyundai didn't waste any time needling the luxury car competition. The two spots reference the Genesis having 7-Series and S-Class size with a price tag closer to that of the 3-Series or C-Class. Both spots knock the fact that most Super Bowl ads are about entertainment instead of great products, and both :30 ads drive home the point that Hyundai has a potential game-changer on its hands. We're not advertising experts, but we'd consider this $5m well spent. Follow the jump to preview the ads. Thanks for the tip, Alex!
[Source: Hyundai]
_opt_thumbnail.jpg)
Reader Comments (Page 1 of 3)
John R 11:39AM (1/31/2008)
Looks great in motion, but I want my Klingon grill!!
Reply
MikeW 2:49PM (1/31/2008)
Kaplah!
and the bentley look logo for the steering wheel too.
Super anonymous car!
Allan 11:40AM (1/31/2008)
Yes... I WAS expecting some crazy, big twist.
Fail.
My opinion of the actual car aside, I don't know if these two ads are really $2.5m worthy... but it's not my money. :)
Reply
Howard Sohn 11:48AM (1/31/2008)
Yeah. No wonder they were thinking of pulling it.
Andre 12:58PM (1/31/2008)
The 2.5 million a piece is for a reserved ad time during Super Bowl, not how much the ad itself cost..
Brad C 11:45AM (1/31/2008)
I'd say those are good ads but $5million for JUST the SuperBowl? Hmmm, not my money like Allan said.
I say this car will be like the Mazda3 of 4dr Sedans. Proving power & luxury are not exclusive to cars $50,000+
Reply
J.S. 12:00PM (1/31/2008)
The Mazda3 IS a 4-door sedan. ;) You're meaning larger 4-door sedans I'm guessing.
Brad C 12:07PM (1/31/2008)
Uhhhhh whoops......yeah I meant full sized 4dr sedan.! Phew.
DKB_SATX 3:25PM (1/31/2008)
Well, the nice Mazda3s (and ALL the Mazdaspeed3s) are 5-door hatchbacks, actually. :)
rockon 11:48AM (1/31/2008)
Its nay sayers like you who motivate Hyundai to do better...They are on top of all the JD Power reliability and quality surveys. You compare the quality on a 1998 excel to the 2008 Elantra and you know how much this company has improved in 10 years...can't wait for the Genesis
Reply
Jason Bird 2:18PM (1/31/2008)
I wonder if he does the ads in a robe with a White Russian in hand...
Alex 11:50AM (1/31/2008)
The Dude has an awesome voice. He ranks up there with Morgan Freeman and Sam Elliot.
These are excellent ads. Hyundai wants this car to be taken seriously, and they pulled it off in great fashion.
Reply
Luis 12:02PM (1/31/2008)
I believe it's Jeff Bridges...
71cuda 12:13PM (1/31/2008)
..but I repeat myself.
Scott 12:14PM (1/31/2008)
Jeff Bridges IS The Dude. See The Big Lebowski
Alex 12:40PM (1/31/2008)
Thanks Scott.
Luis, go watch The Big Lebowski. You will not regret it.
joe97 11:52AM (1/31/2008)
Better quality display from Hyundai media site:
#1
http://www.hyundainews.com/Media_Kits/Video_Clips/Super_Bowl_Ad_1/Video_2604.asp
#2
http://www.hyundainews.com/Media_Kits/Video_Clips/Super_Bowl_Ad_2/Video_2600.asp
Reply
David(Postal) 11:57AM (1/31/2008)
I love this car.. I have to applaud Hyundai I am pleased to see how well the company has come together. THat is some pretty insane horsepower too
Reply
cameron42985 12:00PM (1/31/2008)
I've said terrible things about this car, but I stand corrected. The new grille is great and I'm very happy to see the G badge resurface. 375 HP? This is no Azera after all.
Reply
Luis 12:01PM (1/31/2008)
Nice car. I noticed they changed the grill yet again...
Reply