
click above image to view Hyundai's Super Bowl commercials
The Super Bowl is this Sunday, and that means we get to see the best commercials that money can buy, and perhaps some football, as well. Hyundai was unsure whether it wanted to spend $2.5m a pop for two :30 spots (a voice over by the Dude doesn't come cheap), but in the end the South Korean automaker decided the Genesis sedan was a big-time product, and it deserved a spot on the world's biggest stage. We loaded both of Hyundai's ads after the jump, and we like what we see.
Hyundai deliberately shied away from any sort of pizazz or funny gimmicks, instead focusing on the virtues of its 375-hp rear-wheel-drive sedan. The silver Genesis on center stage, which is actually the Korean market model (note the winged "Genesis" hood badge and home-market grille), looks great in motion, and Hyundai didn't waste any time needling the luxury car competition. The two spots reference the Genesis having 7-Series and S-Class size with a price tag closer to that of the 3-Series or C-Class. Both spots knock the fact that most Super Bowl ads are about entertainment instead of great products, and both :30 ads drive home the point that Hyundai has a potential game-changer on its hands. We're not advertising experts, but we'd consider this $5m well spent. Follow the jump to preview the ads. Thanks for the tip, Alex!
[Source: Hyundai]













Reader Comments (Page 1 of 3)
John R @ Jan 31st 2008 11:39AM
Looks great in motion, but I want my Klingon grill!!
MikeW @ Jan 31st 2008 2:49PM
Kaplah!
and the bentley look logo for the steering wheel too.
Super anonymous car!
Allan @ Jan 31st 2008 11:40AM
Yes... I WAS expecting some crazy, big twist.
Fail.
My opinion of the actual car aside, I don't know if these two ads are really $2.5m worthy... but it's not my money. :)
Howard Sohn @ Jan 31st 2008 11:48AM
Yeah. No wonder they were thinking of pulling it.
Andre @ Jan 31st 2008 12:58PM
The 2.5 million a piece is for a reserved ad time during Super Bowl, not how much the ad itself cost..
Brad C @ Jan 31st 2008 11:45AM
I'd say those are good ads but $5million for JUST the SuperBowl? Hmmm, not my money like Allan said.
I say this car will be like the Mazda3 of 4dr Sedans. Proving power & luxury are not exclusive to cars $50,000+
J.S. @ Jan 31st 2008 12:00PM
The Mazda3 IS a 4-door sedan. ;) You're meaning larger 4-door sedans I'm guessing.
Brad C @ Jan 31st 2008 12:07PM
Uhhhhh whoops......yeah I meant full sized 4dr sedan.! Phew.
DKB_SATX @ Jan 31st 2008 3:25PM
Well, the nice Mazda3s (and ALL the Mazdaspeed3s) are 5-door hatchbacks, actually. :)
rockon @ Jan 31st 2008 11:48AM
Its nay sayers like you who motivate Hyundai to do better...They are on top of all the JD Power reliability and quality surveys. You compare the quality on a 1998 excel to the 2008 Elantra and you know how much this company has improved in 10 years...can't wait for the Genesis
Jason Bird @ Jan 31st 2008 2:18PM
I wonder if he does the ads in a robe with a White Russian in hand...
Alex @ Jan 31st 2008 11:50AM
The Dude has an awesome voice. He ranks up there with Morgan Freeman and Sam Elliot.
These are excellent ads. Hyundai wants this car to be taken seriously, and they pulled it off in great fashion.
Luis @ Jan 31st 2008 12:02PM
I believe it's Jeff Bridges...
71cuda @ Jan 31st 2008 12:13PM
..but I repeat myself.
Scott @ Jan 31st 2008 12:14PM
Jeff Bridges IS The Dude. See The Big Lebowski
Alex @ Jan 31st 2008 12:40PM
Thanks Scott.
Luis, go watch The Big Lebowski. You will not regret it.
joe97 @ Jan 31st 2008 11:52AM
Better quality display from Hyundai media site:
#1
http://www.hyundainews.com/Media_Kits/Video_Clips/Super_Bowl_Ad_1/Video_2604.asp
#2
http://www.hyundainews.com/Media_Kits/Video_Clips/Super_Bowl_Ad_2/Video_2600.asp
David(Postal) @ Jan 31st 2008 11:57AM
I love this car.. I have to applaud Hyundai I am pleased to see how well the company has come together. THat is some pretty insane horsepower too
cameron42985 @ Jan 31st 2008 12:00PM
I've said terrible things about this car, but I stand corrected. The new grille is great and I'm very happy to see the G badge resurface. 375 HP? This is no Azera after all.
Luis @ Jan 31st 2008 12:01PM
Nice car. I noticed they changed the grill yet again...