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click above image to enlarge

After this rendering of the Suzuki Equator pickup was published a bit early in the March/April issue of Truck Trend magazine and then scanned and published all over the internet, Suzuki decided it might as well let the public have a good luck at the truck instead of staring at a crappy scan. Thus, it has released the official rendering of the Equator we showed you yesterday. Based on the Frontier and to be built at the same factor, the Equator will likely cost a little less that its sibling from Nissan when it goes on sale in the U.S. We'll have to wait until next week when we're reporting from the 2008 Chicago Auto Show to bring you more details. But for now, click the pic above to enlarge.

[Source: Pickuptruck.com]


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    • 1 Second Ago
  • 18 Comments
      • 7 Years Ago
      Suzuki is definitely a growing brand, not only in quantity but quality as well. I work for the #1 Suzuki Dealership in the US and have watched this store grow from selling a piddly 20 cars a month (December 2006) to breaking all Suzuki Dealership records (July 2007) with 350 new car sales a month. I can't say how well the truck will do in other markets, but here in Lakeland Florida, I fully expect it to be a hit.


      • 7 Years Ago
      Ahhhhh, a cute little baby F150! Suzuki is the #1 car sold in Japan, an here in the USA people will start taking them seriousily, especially if they haven't visited a Suzuki Dealer lately! The Suzuki XL7 is a good example, basically a GMC loaded with extra stuff, better (japanese made) engine, nicer wheels and unique looks for about $2000.00 less! 100,000 mile transferable, no deductable warranty beats Hyundai!
      • 7 Years Ago
      HMMMMMMMMMMM, Now where have I seen that ugly face before???????????????????
      • 7 Years Ago
      My first thought before I even read the story was "FRONTIER". They couldn't have picked a better small truck platform to use as a basis as far as im concerned. If they can sell it for less more power to em, it's not bad looking at all.
      • 7 Years Ago
      Not bad looking at all. Didn't Mitsubishi try to do a truck based off of the Frontier also? That failed miserably (probably because it was FUGLY). IMO this Suzuki actually looks better than the NISSAN. Though more bland than the Frontier itself it definitely looks cleaner...
        • 7 Years Ago
        Mitsubishi Raider=Dodge Dakota.
        • 7 Years Ago
        The Mitsubishi truck based on the Frontier was the NoJuan. It was a Juan ton truck. If you ever saw it in a parking lot full of trucks, it would be difficult to tell which Juan it was. Autoblog did a Juan to Juan comparison of the Frontier and NoJuan and the Nissan Juan.
      • 7 Years Ago
      Looks like a winner to me. Finally, Suzuki gets something right for once!
      • 7 Years Ago
      Bland. Like corn flakes without sugar. This better look a whole lot better when it hits the market. Those of you who like it can have it.
      • 7 Years Ago
      ryan @ Jan 29th 2008 9:56PM
      Looks like a winner to me. Finally, Suzuki gets something right for once!
      ----------------------------------------------------------
      Suzuki???? Huh??? Don't you mean Toyota?
      • 7 Years Ago
      If only I could work at that factor

      oh wait I already work at a factory (note the 'Y' at the end there)
      • 7 Years Ago
      Who cares about looks. Trucks are for work. That said how about a full 4'x8' bed with a 4 cyl. Something like my 96 Toyota T100 with 193K and still getting 25MPG.
      • 7 Years Ago
      Sigh...... Another brand rebadging of a current midsized truck (Nissan Frontier).

      I would be more happy if it was based off of the previous generation Nissan Frontier, which was a much smaller chassis than the current one.

      I will wait for either the Indian companies or the Chinese companies to finally give us a compact pickup with a 4Cyl engine, preferably diesel, that has more than adequate power for the pickup, 4WD, and a 5 or 6 speed manual.
      • 7 Years Ago
      truck looks awesome.
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