Filed under: Motorsports, Etc., Lifestyle
Dale Earnhardt, Jr. + Creamy Caramel = Big Mo'
When NASCAR gets together with the food industry, the results can be very interesting. Take NASCAR-branded meat, for instance. While branded beef might be best for tailgating, Dale Earnhardt Jr.'s new candy bar called the Big Mo' is described as best when accompanied by "playing pool and just kicking back and having a good time like you always do." We're usually smoking and drinking when shooting pool rather than eating candy bars, but to each his own. Junior fans who've always wanted a taste of the NASCAR celebrity will soon be able to sink their teeth into this milk chocolate bar filled with either caramel or peanut butter. Junior himself was involved with the Big Mo's development, and by involved we mean he ate a lot of prototypes to get the taste just right. The big bar of NASCAR deliciousness is being produced by R.M. Palmer Company, a veritable no-name in the candy bar business that hopes to give Hershey and Mars a run for their money with its celebrity-backed candy bar. Hardcore Junior fans take note: there's a sweepstakes being held to promote the Big Mo's debut, the grand prize for which is a "Weekend at the Race" prize package that includes lunch with the driver himself. You have to buy a Big Mo' to enter, though. Good luck finding where they're sold.
Thanks for the tip, Chris!
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Reader Comments (Page 1 of 2)
Alex Nunez 11:55AM (1/28/2008)
You mean it's not a Mariano Rivera candy bar?
Lame.
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Pat Payne 12:21PM (1/28/2008)
being im a Huge Jr. fan i cant wait to try one,yummy
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CEMan 12:26PM (1/28/2008)
The term Big Mo has a less than pleasant connotation to me. As in 'Big Moron'.
Maybe it is appropo....
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kevjohn 12:40PM (1/28/2008)
That's a much lesss offensive connotation than what I was thinking of.
Reader 12:53PM (1/28/2008)
If you're going to use fancy words like "appropo", it's apropos. Sorry, I'm not normally a grammar Nazi, but in the case of 'fancy' words I can't help it.
Will 12:32PM (1/28/2008)
Please no more nascar product ads, thx
I still feel as though nascar stole airtime away from wrc on speed channel a few years ago. Can never forgive it ;)
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Alex Nunez 1:16PM (1/28/2008)
You feel that way because it did.
BLS 1:04PM (1/28/2008)
King Size
Those kings get everything.
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BLS 1:04PM (1/28/2008)
King Size
Those kings get everything.
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Lemmiwinks 1:55PM (1/28/2008)
Where I grew up, calling someone a "big 'mo" would get you punched in the face.
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WolfgangNC 2:09PM (1/28/2008)
Hey if I could make alittle more money by slapping my name on something, then why not?
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Menice 2:31PM (1/28/2008)
i dont wanna eat dale jrs big mo :(
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Russell 2:47PM (1/28/2008)
Is there gonna be a version for Tony Romo?
I'd buy a case
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musicmike702 3:12PM (1/28/2008)
I think Jr's people should have researched the MANY connotations of the name "mo" before attaching his name to this product. Although, I'm sure as far as most Nascar people are concerned, ho"mo"sexuals don't really exist.
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Adam 4:15PM (1/28/2008)
The name comes from the nickname for the town of Mooresville, NC, where Jr. hails from..... and they are for sale almost everywhere you go - at least here in Western North Carolina.......
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ronEbear 4:32PM (1/28/2008)
And the cavemen (NASCAR fans) will gobble this stuff up like if NASCAR was pimping NASCAR branded hotcakes, just like they`ve been programmed to do.
Jeff Gordan`s tought during a race: Turn left, turn left, turn left, GOD I HOPE THEY BUY MY CHOCOLATE BARS THEY`RE KING SIZE!!!, turn left.....
NASCAR FAN: Watch Jeff turn left, watch Jeff turn left,watch Jeff turn left, hmm those `MO bars look good,watch Jeff turn left, drink myself stupid and into an early grave, watch Jeff turn left...
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RLQ 4:49PM (1/28/2008)
Big candy bars for big people.
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Galley 8:45AM (1/29/2008)
Doesn't Palmer make those caramel-filled chocolate Easter eggs? Those are pretty tasty.
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Dale Jr Big Mo 9:05AM (1/29/2008)
If you can't find the Big Mo' in your area...they are online
http://www.groovycandies.com/V2ProdDetail1.asp?Product_ID=10398
You can enter the sweeps without buying the bar, go to the www.big-moment.com website and click the enter without a code button.
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musicmike702 2:32PM (1/29/2008)
I'll wait for them to appear in stores, if they ever do. At $19.95 for 18, it's a little too pricey for my tastes.