• Jan 28, 2008
When NASCAR gets together with the food industry, the results can be very interesting. Take NASCAR-branded meat, for instance. While branded beef might be best for tailgating, Dale Earnhardt Jr.'s new candy bar called the Big Mo' is described as best when accompanied by "playing pool and just kicking back and having a good time like you always do." We're usually smoking and drinking when shooting pool rather than eating candy bars, but to each his own. Junior fans who've always wanted a taste of the NASCAR celebrity will soon be able to sink their teeth into this milk chocolate bar filled with either caramel or peanut butter. Junior himself was involved with the Big Mo's development, and by involved we mean he ate a lot of prototypes to get the taste just right. The big bar of NASCAR deliciousness is being produced by R.M. Palmer Company, a veritable no-name in the candy bar business that hopes to give Hershey and Mars a run for their money with its celebrity-backed candy bar. Hardcore Junior fans take note: there's a sweepstakes being held to promote the Big Mo's debut, the grand prize for which is a "Weekend at the Race" prize package that includes lunch with the driver himself. You have to buy a Big Mo' to enter, though. Good luck finding where they're sold.

Thanks for the tip, Chris!


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    • 1 Second Ago
  • 21 Comments
      • 6 Years Ago
      Where I grew up, calling someone a "big 'mo" would get you punched in the face.
      • 6 Years Ago
      King Size

      Those kings get everything.
      Sean L. Hawk
      • 6 Years Ago
      Hmmm ... Dale Earnhardt, Jr. + Creamy Caramel = ?

      Big Mo' was not the answer I was thinking. ;c)
      • 6 Years Ago
      being im a Huge Jr. fan i cant wait to try one,yummy
      • 6 Years Ago
      i dont wanna eat dale jrs big mo :(
      • 6 Years Ago
      I think Jr's people should have researched the MANY connotations of the name "mo" before attaching his name to this product. Although, I'm sure as far as most Nascar people are concerned, ho"mo"sexuals don't really exist.
      • 6 Years Ago
      The term Big Mo has a less than pleasant connotation to me. As in 'Big Moron'.
      Maybe it is appropo....
        • 6 Years Ago
        If you're going to use fancy words like "appropo", it's apropos. Sorry, I'm not normally a grammar Nazi, but in the case of 'fancy' words I can't help it.
      • 6 Years Ago
      If you can't find the Big Mo' in your area...they are online

      http://www.groovycandies.com/V2ProdDetail1.asp?Product_ID=10398

      You can enter the sweeps without buying the bar, go to the www.big-moment.com website and click the enter without a code button.

        • 6 Years Ago
        I'll wait for them to appear in stores, if they ever do. At $19.95 for 18, it's a little too pricey for my tastes.
      • 6 Years Ago
      King Size

      Those kings get everything.
      • 6 Years Ago
      hey little E fans where can you get this yummy treat? also what is the name of jr.s' cologne?
      • 6 Years Ago
      ok you candy bar experts where can you buy hersheys earnhardt bars?
      • 6 Years Ago
      And the cavemen (NASCAR fans) will gobble this stuff up like if NASCAR was pimping NASCAR branded hotcakes, just like they`ve been programmed to do.

      Jeff Gordan`s tought during a race: Turn left, turn left, turn left, GOD I HOPE THEY BUY MY CHOCOLATE BARS THEY`RE KING SIZE!!!, turn left.....

      NASCAR FAN: Watch Jeff turn left, watch Jeff turn left,watch Jeff turn left, hmm those `MO bars look good,watch Jeff turn left, drink myself stupid and into an early grave, watch Jeff turn left...
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