• Jan 25, 2008
Click the image above for a gallery of high-res pics.

Toyota has finally announced pricing for the 2009 Matrix and Corolla that made their unceremonious debut back in November at the SEMA show in Las Vegas. Both models get a bump in their sticker, with the Corolla costing $845 more than the outgoing 2008 model, while the Matrix increases by $680.

The base Corolla, whose nomenclature has been changed from CE to "Standard", starts at $15,250 sporting a five-speed manual, while an automatic model will set you back another $800. The LE and XLE models start at $16,650 and $17,550, respectively, both equipped with an automatic tranny and the 132-hp, 1.8-liter four. Care to upgrade a bit? You can now get the new 2.4-liter four producing 158 hp and 162 lb.-ft. of torque in the XRS version starting at $18,760 with a manual or $19,950 with an automatic that Toyota notes can be "shift sequentially."

The Matrix, which Toyota claims redesigned the crossover segment, but in reality is just a five-door Corolla, comes in three flavors: Standard, S and XRS. You can equip the warmed-over hatch with either the same 1.8-liter or 2.4-liter four found in the Corolla, mated to either a five-speed manual or a four- or five-speed automatic. All-wheel-drive will be an option on S-trim models that will come standard with the 2.4-liter four-pot and "Super ECT" four-speed gearbox. Pricing for the standard matrix starts at $16,190 if you row the gears yourself, while the max'd out XRS models shoots up to $21,850 with an auto 'box. None of the prices listed above include the $650 destination fee.

All the details and trim levels are available in Toyota's press release after the jump.




PRESS RELEASE

Toyota Announces Prices For All-New 2009 Corolla And Matrix And 2008 FJ Cruiser Trail Teams Special Edition

January 25, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2009 Corolla and Matrix, along with the 2008 FJ Cruiser Trail Teams Special Edition.

The Corolla base MSRP will range from $15,250 to $19,950 while the Matrix will range from $16,190 to $21,850. MSRPs do not include a delivery, processing and handling fee of $660. Both models will begin arriving at dealerships next month.

Following the extremely successful launch of the FJ Cruiser TRD limited edition, Toyota is introducing the FJ Cruiser Trail Teams Edition. The special edition offers a new level of customization to the base FJ Cruiser 4WD models.

2009 COROLLA
Nearly 40 years after the Corolla was introduced to American drivers, an all-new, 10th generation 2009 Corolla will continue to offer the quality and value for which the brand has long been known. The new Corolla with an all-new body that delivers increased interior and luggage room, more power, more economical engines and an all-new chassis and suspension.

The Corolla will come in five grades – Standard, LE, XLE, the sporty S, and the performance-driven XRS. A standard body kit on S and XRS models helps to modify aerodynamics and enhance the Corolla's sporty look – these include a front spoiler, rocker moldings, upper and lower rear spoilers, and for improved air management under the car, engine undercovers.

The 2009 Corolla is offered with a pair of efficient new engines, each of which can be combined with a five-speed manual transmission. The four-speed automatic transmission is combined with a 1.8-liter engine and the five-speed automatic is combined with a 2.4-liter engine.

The Standard, LE and XLE will be equipped with one of the all-new engines. The 1.8-liter 16-valve, DOHC four-cylinder engine, will produce 132 hp at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. One of the engine's most important features is its use of Dual Variable Valve Timing with intelligence (VVT-i) on both the intake and exhaust camshafts that helps it achieve outstanding performance and economy.

For those who desire just a bit more horsepower and torque, there is the 2.4-liter engine which produces 158 hp at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm. This engine is completely redesigned for use in the new Corolla XRS grade. The 2.4-liter engine transmits its power through the five-speed manual transmission, but is available with a five-speed automatic. The automatic transmission can be manually shifted sequentially.

Airbags are installed in the steering wheel, instrument panel, front seats and side-roof. Side curtain airbags that help protect passengers in the front and rear seats in the event of a side impact are standard. Front seats employ active headrests as standard equipment. Toyota's Anti-lock Braking System (ABS) is standard on all grades of the Corolla. Vehicle Stability Control (VSC) with Traction Control (TRAC) and cut-off switch available is available as an option.

The all-new Corolla is equipped with an array of standard performance and convenience features. Among the many features on the Standard grade are P195/65 R15 tires, a heavy duty rear window defogger, AM/FM/CD audio with four speakers that is also XM® satellite capable, air conditioning with air filter, intermittent windshield wipers, two 12-volt power outlets, daytime running lights, black manual folding power mirrors, power steering, tilt and telescopic steering wheel, 60/40 split folding rear seats, and much more.

In addition to standard features on the Standard grade, the LE grade adds power windows with driver-side one-touch-down, shift-activated power doorlocks and color-keyed manual-folding power mirrors.

As well as the features on the LE grade, the XLE grade adds P205/55 R16 tires with full wheel covers, variable intermittent wipers, remote keyless entry, Optitron gauges, center console with sliding armrests, wood grain trim, and driver and passenger rear-seat pockets.

Besides the Standard grade features, the sporty S grade also features standard P205/55R16 tires with full wheel covers, color-keyed front and rear underbody spoilers, fog lamps, front sport seats, leather-wrapped steering wheel, black headlamp housing, chrome exhaust tip and AM/FM/CD XM® capable audio with six speakers.

In addition to S grade features, the XRS grade adds rear deck spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC with TRAC and cut-off switch, XRS scuff plate, leather-trimmed shift lever and knob, cruise control and interior chrome accent.

Additional standard equipment on the XLS grade includes VSC with TRAC and cut-off switch, P205/55 R16 tires with 16-inch alloy wheels, a JBL audio system with AM/FM/six-disc CD changer with MP3/WMA playback capability, XM® satellite and eight speakers in six locations and navigation system with AM/FM CD with MP3/WMA playback capability.

The Corolla Standard grade will carry a base MSRP of $15,250 for models with a manual transmission and $16,050 for models with an automatic. The LE grade with automatic has a base MSRP of $16,650 and the XLE grade with an automatic a base MSRP of $17,550. The S grade will carry a base price of $16,320 for a manual transmission model and $17,150 for models with an automatic. The MSRP for the premium XRS grade will be $18,760 for a manual transmission and $19,950 for models with an automatic.

2009 MATRIX
The Toyota Matrix helped redefine the concept of a crossover vehicle, and has been redesigned for the 2009 model year.

Development of the 2009 Matrix focused on greater exterior coupe-like styling with enhanced interior utility and improved dynamic performance. The result is a sporty shape that has a wider, lower stance than the current model, but contains room for five people to ride in comfort. The Matrix has rounded rear windows and continuous character lines that run from the front grille to the A-pillar.

The Matrix features three distinct grades, Standard, S and XRS. The S and XRS models integrate a front underbody spoiler with a large mesh fog lamp bezel and rear underbody spoiler, while a rear deck spoiler is standard for all XRS models.

The 2009 Matrix offers the choice of two different engines, a five-speed manual transmission, and either four- or five-speed automatic transmission.

Equipped with Dual Variable Valve Timing with intelligence (VVT-i), the 1.8-liter four-cylinder engine produces 132 horsepower at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. Estimated EPA fuel economy ratings are 26/32 city/highway mpg for manual transmission models and 25/31 for the automatic transmission models.

For those who crave horsepower and torque, the Matrix offers a 2.4-liter four-cylinder engine which produces 158 horsepower at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm. Estimated EPA fuel economy ratings are 21/29 city/highway mpg for the automatic transmission models and 21/28 with the five-speed manual transmission models.

In addition, Matrix once again offers the option of all-wheel drive (AWD) with the S grade. The AWD Matrix S is equipped with the 2.4-liter four-cylinder engine and the Super ECT 4-speed transmission.

The AWD system uses active torque control to distribute the appropriate amount of torque to each wheel. The system is front-wheel-drive-based and distributes torque to the rear wheels through an electromagnetic coupler only when needed.

The Matrix interior is completely redesigned to enhance driving enjoyment, comfort and utility. The instrument panel and center cluster were designed to create the sensation of a cockpit. The option gauges in the instrument panel feature bright white lighting and red needles. A new three-spoke steering wheel enhances the rest of the new Matrix interior.

The driver and front passenger are treated to comfortable new sport seats, with standard seat-mounted side airbags. A fold-down seatback table is available for the front passenger's seat, enhancing interior utility on S and XRS. For rear-seat passengers, a folding seat with a 60/40 split includes a middle-seat headrest for the fifth passenger.

Throughout the interior, designers supplied multiple storage spaces. A folding tonneau cover is standard and helps keep items placed in the cargo area out of sight.

All systems are equipped with a universal mini-jack port that allows users to listen to their portable music collection through the Matrix's speakers.

Form, fun and functionality are in abundance with an array of standard convenience features across all three grades. Base equipment on the Standard Matrix includes P205/55 R16 tires with full wheel covers, power color-keyed outside rearview mirrors, power steering, tilt and telescopic steering wheel, daytime running lights, heavy duty rear window defogger, intermittent windshield wipers, 12-volt power outlet, four cupholders, front center console box and an engine immobilizer.

The S grade adds standard power door locks and windows with one-touch down driver-side, 115-volt power outlet, cruise control, intermittent rear window wiper, fold-flat front passenger seat, remote keyless entry, AM/FM/CD with MP3 capability and six speakers, front and rear underbody spoilers and fog lamps.

In addition to these features, the XRS grade includes standard P215/45 R18 tires on 18-inch alloy wheels, sport strut tower brace, VSC with TRAC and cut-off switch, and a three-spoke leather-trimmed steering wheel with audio steering wheel controls.

The Standard Matrix with a five-speed manual transmission will carry a base MSRP of $16,190, while the four-speed automatic begins at $17,000. The Matrix S front-wheel drive with a five-speed manual transmission has a MSRP of $18,260, while the five-speed automatic will begin at $19,450. The Matrix S AWD with a four-speed automatic has a base MSRP starting at $20,400. The Matrix XRS with a five-speed manual transmission has a MSRP starting at $20,660, while the five-speed automatic will begin at $21,850.

2008 FJ CRUISER TRAIL TEAMS SPECIAL EDITION
The special FJ Cruiser will feature the first-ever monotone white roof and body with black trim pieces, which set the FJ Trail Teams edition apart from the rest. Additional exterior features include black front and rear bumper end caps and front grille surround, and black exterior mirrors and door handles. Trail Teams badges have been added to the rear door and glove box.

Inside, the FJ Cruiser Trail Teams Edition will include a leather-trimmed steering wheel with audio controls, white color-keyed door trim and instrument panel trim, AM/FM six CD/nine-speaker audio system with MP3 player and 12-volt and 115-volt auxiliary power outlets.

Additional standard features on the FJ Cruiser Trail Teams Edition include trail-tuned Bilstein shock absorbers, BF Goodrich Rugged Trail Tires with custom 16-inch TRD alloy wheels, Cyclone air cleaner, rear differential lock and A-TRAC, TRD exhaust system, rock rails, all-weather floor mats, front bumper-mounted auxiliary lights, and front and rear skid plates.

The FJ Cruiser Trail Teams Special Edition will carry an MSRP of $4,755 over the $23,725 base price of the FJ Cruiser with a six-speed manual transmission with a 4.0-liter V6 engine and $5,110 over the $24,135 base price of the automatic transmission model with a 4.0-liter V6. . MSRPs do not include a delivery, processing and handling fee of $685.

The 3,200 units of the FJ Cruiser Trail Teams Special Edition package will be produced in 2008 model year and will go on sale in late January and early February.



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    • 1 Second Ago
  • 41 Comments
      • 7 Years Ago
      21 and change for a Matrix XRS? That's dangerously close to GTI territory.
      • 7 Years Ago
      Actually, on-demand AWD is pretty awesome - same system as on current Rav4 that has won pretty much every comparo known to man. It works so well and so fast that you never actually notice it and it acts before you wheels slip.

      I suggest that you drive it before writing nonsense.
        • 7 Years Ago
        As I said, drive the car.

        I drove my Rav4 through snow storm on closed down road, that was iced completly, never had an single slip and never felt the damn thing turn on.

        You are making assumptions based on your theory - you need to test it before complaining.

        And yeah, big plus is better mpg of course. Which makes them great idea at great time. Previous systems (Tucson, old CRV) were much slower to react and felt jerky... New systems are so good that I see manufacturers adopting them to many, many vehicles.
        • 7 Years Ago
        I should probably be clear: we drove the 3G RAV4 in 06 and found it likable (the awful climate controls in the Limited was about my only complaint), much better than the CR-V overall. I'd buy a FWD version without reservation, but I don't need AWD in California anyway.

        I just don't see where electronic regulators are any substitute for a true differential.
        • 7 Years Ago
        On demand works better than a pure open differential in extremis.
        http://rav4world.com/pdf/2006/2006_4wdsystem.pdf
        Duh, of course.
        Who would be so stupid (and cheap) to use an open differential without some form of torque biasing?
        be it a mechanical lock [NVG 242 transfer case, ala HMMWV & hummer], computer controlled clutch [VW Touareg & Porsche Cayenne], gerotor clutch, viscous clutch [subaru 5 speed manual], or even a torque sensitive differential (torsen) outright [Audi & others]
        Mercedes-1st generation ML, check; 2nd gen. without off-road package-check, BMW (first half of the first generation X5)-check
        Well toyota used to do that with the Rx300, but put the viscous coupler back on the differential for the Rx350.
        If Jaguar can take a Ford Mondeo, install a 40/60 planetary center differential, and make a 'jaguar', and AlfaRomeo can install a planetary torsen center differential in the 159/Brera, toyota can install a center differential in a corolla.
        • 7 Years Ago
        I don't care how many 'comparisons' against other soft roaders its won - as mentioned above, on-demand AWD systems are the wrong idea at the wrong time. I don't want my car to suddenly become RWD when I'm slipping on ice. You want traction on bad road conditions? Get a Forester.

        (also, before you open your piehole and call me anti-Toyota, I drive a Matrix XRS)
      • 7 Years Ago
      No manual tranny available on the AWD model = FAIL

      If they made a Matrix with AWD, a proper manual and a turbo on the 1.8 (instead of the 2.4), they'd really be on to something!
        • 7 Years Ago
        they wouldn't be Toyota.
        • 7 Years Ago
        The reason they don't make a manual transmission with the AWD is because it is the dumbest form of AWD ever. They are using the same system they used for the initial Matrix. I was in attendance for the Toyota launch of the 03 Matrix at Toyota's east region and took on the guy in charge of drive train for these cars.

        Ultimately what they do to save gas and such is drive around in FWD all of the time, until the front wheels slip and engage the viscous-coupler, that send power to the rear wheels.

        For those of you not following too closely, this means that once my front wheels don't have traction, my back tires will push me.

        Again, My turning wheels that control the direction I will travel are not controlling my car and Toyota feels that's the appropriate time to move me with a different set of wheels.

        The other inherent problem with the system is that a manual transmission that would, in theory, give me the ability to spin the front tires by being a bit harsh on the clutch would cause strain on the viscous-coupler in a way that would cause warranty claims, hence no manual.

        Meanwhile if they went to a proper AWD system with a center differential, etc. they would be able to have a manual, not move me when it is the worst possible time to move.

        Why don't they? Because people don't actually need AWD, and they don't want to give up floor space for a true center differential.
      • 7 Years Ago
      I am not an econo-car buyer, so the corrola is way bland for my taste.

      The matrix is down right UGLY. Good design exists. It is easy enough to analyze, adapt, and integrate, and even down-right copy, if needed.

      The matrix has no excuse for being a rolling hunk of ugly.

      Prices don't matter when you couldn't pay me to drive a car as my own, being that ugly.

      Mazda 3 has it ALL OVER this. Both four and five door body styles. Even the 08 Imprezas look better than this styling travesty, and I don't like the way the new impreza looks.

      FAIL.
        • 7 Years Ago
        I disagree. The 08 Impreza WRX is far more handsome than your LGT (especially since you have the sedan w/ the oh-so-90's C pillar... the LGT wagon is much better looking). The 09 Matrix, in photos, like the 08 Impreza, looks odd. In person, both are very interesting/attractive cars. The interiors of both cars were considerable improvements over the cars they replace.

        The Mazda 3 is an old chassis w/ mediocre safety ratings. The exterior design is really starting to show its age as well. When the next 3 comes out, I might be singing a different tune, as the upcoming 6 is one of the sexiest non-premium sedans on the market.
        • 7 Years Ago
        Not a chance on this fuzzy little planet that the new impreza, or the 09 Matrix look better than my Legacy GT.

        The C-pillar theme from the Legacy (and other cars, admittedly, mostly BMWs) is echoed directly in the Tribeca an Impreza's D-pillars.

        The Legacy's lines are much more aggressive and dignified than the impreza "hunchback of notre dame" roofline, pre-flattened nose, and gimmick tail lights.

        Don't even get me started on the inconsistent lines and crazy proportions on the 09 matrix. There isn't a consistent line on that thing.
        • 7 Years Ago
        While the Mazda3 chassis may have been around, it's still a better car than anything Toyota will make in this segment for another decade. Old does not equal obsolete. And newer styling does not equal better, either. MZ3 over the Matrolla any day.

        Though I did forget that the Mazda's crash ratings aren't great. Surely they'll deal with that in the next one. Unfortunately, it'll likely add weight.

        And the WRX looks better than the LGT sedan? really?
      • 7 Years Ago
      I wouldn't be caught dead in one of these.
      • 6 Years Ago
      the 09 matrix rocks. take one for a drive and you will see that it's body structure is the stiffest and strongest feeling in it's segment. this car is about refinement and solid structure. also, look and drive any 5yr old toyota and compare to any other vehicle. if you do so, you will see and feel the difference. fewer creaks, rattles, broken interior pieces, etc, etc. the new 09 4wd system is one of the best in it's segment. it is NOT an "on demand" system. it automatically engages 4wd when the vehicle accelerates - at any speed. it does not engage after wheelspin like the old matrix, crv, etc. nor is it a true full time system like subaru. the matrix dis-engages at constant speed to reduce drag and wear/tear and underbraking so abs can work most effectively. the corolla/matrix stucture is the new refinement leader in it's class. this is something that toyota has done generation after generation. there is a deep rooted sense of commitment within toyota to gives it's customers something substantially of higher quality than was offered from anyone at it's price point. just get in one and close the door and you will see what i mean.
      • 7 Years Ago
      any more obscene than a $30K Accord or Camry? Inflation baby... the little cars are becoming "big" cars, if not all in size, then in price. No respectable cars under $10K any more...
      • 7 Years Ago
      A $20k Corolla???? A $22k Matrix???? Thats obscene.
      • 7 Years Ago
      I went to the show in Detroit and Toyota had the new Carolla and Matrix on the show floor, but they locked them so no one could get in! The fun police at Toyota would not let people sit in their cheapest cars they make! BTW - I also sat in and would buy a new Saturn Astra XR 3 door... I would buy one in a second if i was shopping for a small fun, fuel efficient, safe, and good looking small car. It is a well put together and stylish looking car. Kudos to GM for bringing it over without making any changes!
        • 7 Years Ago
        They didn't let you sit in the Yaris?
        • 7 Years Ago
        Also... GM had the new Vibe and Vibe GT on a display stand, not on the floor. They did a much better job with the overall styling of the same basic vehicle. I would choose the Vibe well before the Matrix now. I used to think the other way around on the previous models.
        • 7 Years Ago
        Honestly, I didn't see the Yaris on the floor. The cars were locked so I figured it was a waste of time to stay in that area once I looked at all the new models.
      • 7 Years Ago
      Vanilla technology for vanilla cars. This is not a high tech cruiser with high tech mechanics. It does what it's suppose to do, give "AWD" for simple instances where having wheels with traction on demand are better than just having rwd or fwd... small snow fall. If anyone thinks some system is going to give traction when driving on ice... they're crazy and expecting too much from technology. If your tires don't have grip, the mechanics behind it won't do anything.
      • 7 Years Ago
      Yawn. Give me a Mazda3.
        • 7 Years Ago
        There hasn't been a fun to drive Corolla since the 80's. Looks like a mini me Camry esp. the Corolla. A snooze to look at and drive I'm sure and I hear the quality of materials has gone downhill. The Matrix is okay. I think it is rather practical. I'd take it over a Corolla and it has an independent rear suspension.
        Chris
        • 7 Years Ago
        100% Agree
        • 7 Years Ago
        At 6'2" tall the Mazda3 might as well be a coupe, as the back seat is not usable behind me. The Matrix / Vibe doesn't have this problem, being more upright. Maybe a small detail to some, but important to me. Otherwise, I'd just buy an S2000.
        • 7 Years Ago
        co-sign
      • 6 Years Ago
      Looks okay i guess. Wut i wanna no is why da hell toyota is holding back on sporty models!
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